How to Convince your Clients Regarding SEO & the Techniques you Perform

As a SEO Professional you will know all the major importance of SEO and what you have to do for a website to generate and increase traffic. But what about your clients? How do they know about the improvement?
If your traffic for your website get increased day by day then you can say your website is improving. But you cannot expect the tangible results immediately. It may take months or years to improve. But what about clients? Why they have to pay you if they are not getting their website improved?
If a client is simply asking just for a website without SEO but need their website to rank in search engine. IS this possible? No!
You have to make your client understand that SEO only can help their website to improve in the search engines. So how can you do that?
Let’s see today how you are going to make them understand of the importance of SEO for their website.
As a SEO Expert you will know all technical terms in your industry, but the client is not going to know if you are explaining about the SEO techniques through technical terms. This will be just buzzwords for them. So always be clear and precise about what you talk to your clients regarding SEO.
Don’t bring up every SEO techniques and explain it to them. Just it’s good to focus on the result you are going to do on doing SEO. Explain in a simple way so that he can understand the benefits he is going to get him through SEO.
What if you are explaining the importance of SEO and he gets  no idea of it? In place of the importance you can explain with an example. You can say it with your favorite analytics tool and show them how much traffic, conversions are achieved for the website your are doing now. You have to explain performing SEO will increase their website ranking in the Search engine ranking page. This will lead to the sales of your website.
Explain them SEO is user friendly, cost effective and a long lasting process. Show them up with some of the proposal you have for your company. Here are some of them.
Here is the set of SEO techniques i perform for my clients.

On Page Optimization:

The action that you perform on the site is On page Optimization. Some of the effective on page optimization includes Keyword Research, checking for the long tail keyword, phrases, targeted search volume for the keyword you are choosing, URL optimization, unique meta tag creations, header tag optimization, Alt tag optimization, SEO friendly URLS and structure, internal links, external links, multimedia dazzling, permalink structure, creating sitemap, robot, submitting it to the search engines, Configuration of Google Analytics, Google Ad words, tag manager , effective content for all types of keywords.

Off Page Optimization:

The action you perform off the page is off page optimization. Some of the effective off page optimization includes blogging, web 2.0 submissions, article submissions, directory, classified submissions, image and video optimization, social bookmarking, search engine submissions, info graphic, PPT, PDF submissions, Business Listing, content optimization, static and dynamic web page optimization etc.

Pay per Click:

This is a paid campaign, if you are not doing paid campaigns, it is not a problem for your page to rank. Through this paid campaign you can get the result easily and also rapidly. For immediate promotion of your website you can try this out.

Social Media Marketing:

Sharing your content in the social media is the effective method of promoting your website rapidly. Some of the social media marketing includes marketing in Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest etc…
Any ideas or tips guys regarding the topic? Please do share it in the comment section below.

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Few Off Page SEO Techniques that will Build your Online Reputation in 2017

Few Off Page SEO Techniques that will Build your Online Reputation

You can find new inventions and innovations booming day to day in Search Engine Optimization. The Off page technique that was effective yesterday would be out of date tomorrow. This blog is just an assumption, anything may happen in future.Every Webmasters are updating their knowledge by going through the SEO blogs and articles that are listed every day. There are more than thousands of Digital Marketing blogs written every day according to a recent research. 
As a SEO Professional ,i have listed a few 

Off Page SEO Techniques that will build your Online Reputation in 2017

1. Blogging
2. Creating Social Media Profiles
3. Social Bookmarking
4. Link-Baiting
5. Image Sharing
6. Video Sharing
7. Local Listings
8. Business Reviews
9. Press Releases
10. Article Submissions
11. Question and Answers Submissions

This Off Page Techniques can increase to build your online reputation, apart from that there are off page techniques like Classified Submissions, Directory Submissions, Search Engine Submissions etc you can do for improving the position of your website, but it wont help for the online reputation.
Doing this above listed off page techniques effectively and genuinely will build your online reputation in the year 2017. If you are overdoing it, then you will see the reverse of what you expect.

Before starting off page techniques for a website, plan and execute which is the off page technique to do for the particular website to build the online reputation of the website. If you process the plan in the perfect way, then there is no doubt that you are going to reach the targeted audience and be first in every keywords in the SERP’s. Perform both On Page and Off Page techniques effectively for the success of your business.

Hope this would be helpful for many to execute the right off page techniques for your websites, if you think any other off page technique would work for building your online reputation in 2017, please do drop your off page techniques in the below comment section. 

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The Ultimate SEO Process Checklist – Infographic

SEO Activities Explained – SEO CheatSheet :

Find below infographics explained SEO process and activities in details with step by steps includes,

1. Research
2. On Page SEO
3. Off Page SEO
4. Social Media
5. Content Marketing
6. Web Analytics

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How Important is Social Media Marketing in Today’s Business Scenario?

In the present marketing status, having a website alone is not enough. With the boom in digital world, entrepreneurs have started capitalizing more on social media especially Twitter and Facebook. The idea of branding by online means has been improving with newer and newer ideas in business.

Now there are many online businesses started solely on the basis of social medias. 

 The most common advantages found in this marketing strategy are-

1.Social media provides personal contact with many people:- Helps in close interaction with people. You can have lively customer relationship interacting with them by replying on their tweets and comments.

2.Provide opportunity to respond to problems immediately:- When it comes to product and services obviously there arises queries, doubts and complaints from different customers on different perspective. Social medias have turned out to be an important platform where companies can easily respond on the customer problems. Even studies have proved that customers go shopping online preferring those companies which respond to their complaints.

3. Help to drive traffic for our business by increasing brand awareness:- Many companies have proved the strategic branding technique through social media which in turn results in increase in traffic.

4. Can increase the range of followers by amazing many number of people:- Keep your presence well alive with newer and fresh ideas. As such there is no such magic in these things. Whoever build up newer and creative ideas can reach out for maximum shares and follows. Obviously these social medias are the best medium to share your companies or your wards creative thoughts.

5. It directly interacts with customers resulting in increased sales:- The social profiles give better options in increasing sales. This is a mere marketing strategy to keep in hand those potential customers or regular followers by providing coupons and bonus on their purchase.

6. Easy to engage with your own interacting knowledge:- Social media interactions are one area in marketing where you can handle your interactions without great discussions from experts. Spend some valuable timings which can turn out productive.

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Google update on removing right hand side Ads on search page reviewed

As per the new update in google now ads will be shown only at the top and bottom of the search page. The number of ads shown at the top and bottom will increase in number depending on the competitive search terms likely to compensate for the ads in the right hand side.

According to Google the new changes have been made in order to maintain consistent user experience across devices. The new layout is explained as a better user readability design. However, this move by google have even squeezed the possibilities for organic SEO. All marketers are not in the urge for speedy results. Many work for their sites through serious researches on the apt result of the search queries. This change from google has made the organic SEO more competitive.

Some suggestions on the effects of this change:

• SEO will turn out to be much harder
• High search terms and general search terms are seen more effected
• More marketers go for paid ads for high competitive search terms
• The campaigning and other paid promotion options will turn out to be more expensive with prescribed top or bottom slot.
• Searches become more relevant for long tail keywords.
• When it becomes more dependent on paid promotions marketers demand on more conversions.
• More focus goes for branding.

From a common user perspective more ads will annoy the users when a tough competition comes into being.  As if now the update is restricted only to desktop and the mobile layout will be seen unaffected.

#Google

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