Search Engine Reputation Management | SEO Basics 2019
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored. This is one of the big differences between SEO and online reputation management.
Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries.
A brand name is the reputation for any online or offline business. Generally, surfers browse through the top search engine results on major search engines for obtaining information about and from your company website. Positive content and attractive content on first and main page of website is likely to draw customer’s attention on your website. But if any negative or improper content is published on your website then it is for sure to ruin your brand name and website domain. It means any negative or improper content on your website can spoil your online reputation management.
