Thursday, April 6, 2023

Google Reveals How It Catches Fake Local Business Reviews

 Google publishes a report that shares how it catches fake business reviews and profile.

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos.

The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, which represents a 20% increase over the prior year, 2021.

How Google Catches User Contributed Spam

Google is using brand new machine learning models to catch and remove fake and fraudulent content.

These machine learning models look for unusual patterns in user contributed content, including flagging new forms of abuse that hadn’t previously been seen.

Google’s systems review new content before it is posted in order to block fake or fraudulent content submitted to the Google Maps system.

They also deploy a machine learning model to scan content that is already published, to catch fake content that may have slipped through the initial reviews.

These new systems block spam faster than in 2021 and catch more of it.

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Thursday, March 30, 2023

How to master Google News optimization to boost content visibility and traffic

 

Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share. 

Let’s set the record straight. Google News optimization is not only for news sites. 

Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy

Google News aggregates and amplifies story exposure

Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics.

I say “somewhat newsworthy” because what Google defines as “news” is now lax.

The publisher no longer needs to be a dedicated news site. You can get in with your blog if you regularly produce high-quality, original and timely content.

Ranking in Google News can be a game-changer for content visibility. However, audience targeting and reach can vary greatly depending on the placement.


The Google News Showcase is a content licensing program in which Google pays participating publishers to curate their best content. 

It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers. 

This selection is displayed in Google Discover and across Google News surfaces in a Sources panel. 

Personalized placements

Google News - personalized placements

Google personalizes content for each individual user based on their interests, sources, locations and past activity on Google Search and YouTube. This algorithm dictates what is shown on:

  • “For you” tab on Google News Android and iOS apps, plus the browser version on news.google.com.
  • “Suggested sources” in news stand tab.
  • Google News app push notifications.
  • Google News daily briefing emails.
  • “News tab” of the YouTube app on TVs.
  • “Subscribe with Google” module in search.

It can deliver a highly engaged audience if your coverage matches the user’s topics of interest.

Location-driven placements

Google News - location-driven placements

For videos, Google News offers placements in:

  • YouTube’s top news.
  • YouTube’s breaking news
  • In U.S. local news shelves.
  • YouTube.com/news 
  • The News section in the YouTube app.

Google News articles also have a chance to show:

  • On YouTube in the developing news information panel.
  • In the news tab in search.
  • The headlines section of the app and site.
  • Down into the full coverage reports.
  • The local news carousel in universal search.

However, the ultimate prize is securing a spot in the top stories carousel within universal search. This will also show if you ask Google Assistant news-driven queries such as “What’s the news?”

None of these placements are personalized. Everyone of a qualifying age who shares the same region, language and location settings sees the same content.

For this reason, non-personalized placements have a higher impact potential. Those within universal search can also offer an easier route to display for highly competitive search terms than attempting to rank position one.

So with all that potential visibility on the line, what should you do to appeal to the Google News algorithms?

Read more on searchengineland.com



Wednesday, March 29, 2023

Boost Your Online Presence with Effective SEO Techniques 2023

 Welcome Back Guys after a very long time!!

Learn how to improve your website's ranking on search engines with these top SEO techniques. This article covers everything you need to know to optimize your website and drive more traffic to it.

Introduction:

In today's digital world, having a website is not enough. To stay ahead of the competition, it is essential to have a strong online presence, and one of the most effective ways to achieve this is through Search Engine Optimization (SEO) techniques. SEO is the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo. This article will discuss some of the best SEO techniques that you can use to improve your website's ranking and increase your online visibility.

The Importance of SEO Techniques for Your Website

Understand the Basics of SEO

Before diving into the more advanced SEO techniques, it is important to understand the basics of SEO. The main goal of SEO is to help search engines understand what your website is about and what kind of content it offers. There are several key elements that search engines use to rank websites, including:

  • Relevant keywords
  • High-quality content
  • Mobile-friendly design
  • User experience
  • Backlinks from reputable sources

Top SEO Techniques for Boosting Your Website's Ranking

  1. Keyword Research: One of the most important SEO techniques is keyword research. You need to find the right keywords to target in your content that are relevant to your niche and have high search volume. Use tools like Google Keyword Planner or Ahrefs to find the best keywords for your website.

  2. On-Page Optimization: On-page optimization includes optimizing your website's content, titles, tags, and images. Make sure to include relevant keywords in your content, meta titles, meta descriptions, and image alt tags. Also, make sure your website is mobile-friendly, has fast loading speed, and offers a great user experience.

  3. Backlink Building: Backlinks are links from other websites that point to your website. They are important because they signal to search engines that your website is reputable and trustworthy. Try to get backlinks from high-authority websites in your niche to improve your website's ranking.

  4. Content Marketing: Creating high-quality content that is useful and informative for your target audience is key to driving traffic to your website. Use keyword-rich headlines, incorporate relevant keywords in your content, and share your content on social media to attract more visitors to your website.

  5. Social Media Marketing: Social media is a powerful tool for driving traffic to your website. Share your content on social media platforms like Facebook, Twitter, and LinkedIn to attract more visitors to your website. Make sure to engage with your followers and encourage them to share your content with their networks.

Frequently Asked Questions (FAQs)

Q: What is SEO? A: SEO is the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo.

Q: Why is SEO important? A: SEO is important because it helps to improve your website's ranking on search engines, which in turn drives more traffic to your website and increases your online visibility.

Q: How long does it take to see results from SEO? A: SEO is a long-term strategy, and it can take several months to see significant results. However, with consistent effort and the right SEO techniques, you can improve your website's ranking and drive more traffic to your website over time.

Conclusion:

SEO techniques 2023 are essential for improving your website's ranking on search engines and increasing your online visibility. By following the tips outlined in this article, you can optimize your website for search engines, attract more visitors, and grow your online presence. Remember to always keep your target audience in mind and create high-quality content.

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