From Google's interpretation of rel="canonical" to the specificity of
anchor text within a link, there are several areas where we thought
Google would make a move and are still waiting for it to happen. In
today's Whiteboard Friday, Rand details six of those areas. Let us know
where you think things are going in the comments!
For reference, here's a still of this week's whiteboard!
This comes up because I talk to a lot of people in the industry. You know, I've been on the road the last few weeks at a number of conferences -- Boston for SearchLove and SMX Munich, both of which were great events -- and I'm going to be heading to a bunch more soon. People have this idea that Google must be doing these things, must have made these advancements over the years. It turns out, in actuality, they haven't made them. Some of them, there are probably really good reasons behind it, and some of them it might just be because they're really hard to do.
But let's talk through a few of these, and in the comments we can get into some discussion about whether, when, or if they might be doing some of these.
Read More >>
For reference, here's a still of this week's whiteboard!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I'm going to tackle a subject around some of these changes that a lot of us in the marketing and SEO fields thought Google would be making, but weirdly they haven't.This comes up because I talk to a lot of people in the industry. You know, I've been on the road the last few weeks at a number of conferences -- Boston for SearchLove and SMX Munich, both of which were great events -- and I'm going to be heading to a bunch more soon. People have this idea that Google must be doing these things, must have made these advancements over the years. It turns out, in actuality, they haven't made them. Some of them, there are probably really good reasons behind it, and some of them it might just be because they're really hard to do.
But let's talk through a few of these, and in the comments we can get into some discussion about whether, when, or if they might be doing some of these.
Read More >>
