One-Way Link Building | SEO and Digital Marketing Expert

One-Way Link Building | SEO and Digital Marketing Expert

One-way links are when a website links to your website, without Exchanging. Google considers this the most authority links, since the website which provides the link does not benefit from it. The more one-way links you have pointing to your website, the better.

One-way links, also known as non-reciprocal link. The more Back links you have, the better your chances of an improved search engine ranking, page rank and link popularity. It is also called as authority links.

Black Hat SEO Techniques

Keyword Stuffing - Keyword Stuffing means mislead position in search results by overloading the world wide web page content using long lists of keywords you need to rank for. It offers repeated use of an keyword to improve a page relevance.

Hidden Text – Hidden Text involves inserting text that may be mostly repetitive use of keywords usually placed in the bottom of the site. This hidden word is text shaded to blend with the background of the page and it is invisible to the consumer visiting the site. The concept at the rear of this Black Hat SEO strategy is how the search engine bot can detect the particular hidden text even when people cannot find it as these spiders look at page’s content through the HTML code. Few Google search spiders can see and also dismiss any text that may be used to blend with the page’s background color.

Page Stuffing – Page Stuffing widely used technique to attract traffic from search engine like yahoo and Google. Here the variations of the web page that is replicated or a bit changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high should the page does well for any particular word or maybe phrase.

Cloaking – Cloaking means using one web site for the search engine optimization that crawls the web page and then altering the web page to demonstrate another page to help users. This alteration of internet pages is used as being a practice to trick Google. This can deceive users about the content they will spot when clicking for the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another means of adding keywords in a very web page without having overloading the page with keywords. Nonetheless, when using this tactic, high traffic keywords are put in the page which can be totally irrelevant to the web page content material. This is done and then boost additional traffic to the site regardless that the these keywords do not match the website content.

Link Farming – Link Farming involves changing shared links having other websites to improve SEO. The main purpose behind this plan is to increase the volume of websites that will connection to your site. This is because SERPs rank websites while using quality and variety of other websites linking for a site. You can gain a highly regarded ranking in yahoo and Google if more sites are connected to yours as this signifies your site has high popularity among online users. However, link farming is considered to be a spamming technique and can bring about your site having banned.

What is Link Bait?

Linkbait is the latest buzz word in the SEO world and has come to be the preferred way to natural link building.
Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section that is designed for the specific intention of gathering links from as many different sources as possible.
Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website.
Matt Cutts defines link bait as anything "interesting enough to catch people's attention."