As per the new update in google now ads
will be shown only at the top and bottom of the search page. The number
of ads shown at the top and bottom will increase in number depending on
the competitive search terms likely to compensate for the ads in the
right hand side.
According to Google the new changes have
been made in order to maintain consistent user experience across
devices. The new layout is explained as a better user readability
design. However, this move by google have even squeezed the
possibilities for organic SEO. All marketers are not in the urge for
speedy results. Many work for their sites through serious researches on
the apt result of the search queries. This change from google has made
the organic SEO more competitive.
Some suggestions on the effects of this change:
- SEO will turn out to be much harder
- High search terms and general search terms are seen more effected
- More marketers go for paid ads for high competitive search terms
- The campaigning and other paid promotion options will turn out to be more expensive with prescribed top or bottom slot.
- Searches become more relevant for long tail keywords.
- When it becomes more dependent on paid promotions marketers demand on more conversions.
- More focus goes for branding.
From a common user perspective more ads
will annoy the users when a tough competition comes into being. As if
now the update is restricted only to desktop and the mobile layout will
be seen unaffected.
#Google
