How to Convince your Clients Regarding SEO & the Techniques you Perform

As a SEO Professional you will know all the major importance of SEO and what you have to do for a website to generate and increase traffic. But what about your clients? How do they know about the improvement?
If your traffic for your website get increased day by day then you can say your website is improving. But you cannot expect the tangible results immediately. It may take months or years to improve. But what about clients? Why they have to pay you if they are not getting their website improved?
If a client is simply asking just for a website without SEO but need their website to rank in search engine. IS this possible? No!
You have to make your client understand that SEO only can help their website to improve in the search engines. So how can you do that?
Let’s see today how you are going to make them understand of the importance of SEO for their website.
As a SEO Expert you will know all technical terms in your industry, but the client is not going to know if you are explaining about the SEO techniques through technical terms. This will be just buzzwords for them. So always be clear and precise about what you talk to your clients regarding SEO.
Don’t bring up every SEO techniques and explain it to them. Just it’s good to focus on the result you are going to do on doing SEO. Explain in a simple way so that he can understand the benefits he is going to get him through SEO.
What if you are explaining the importance of SEO and he gets  no idea of it? In place of the importance you can explain with an example. You can say it with your favorite analytics tool and show them how much traffic, conversions are achieved for the website your are doing now. You have to explain performing SEO will increase their website ranking in the Search engine ranking page. This will lead to the sales of your website.
Explain them SEO is user friendly, cost effective and a long lasting process. Show them up with some of the proposal you have for your company. Here are some of them.
Here is the set of SEO techniques i perform for my clients.

On Page Optimization:

The action that you perform on the site is On page Optimization. Some of the effective on page optimization includes Keyword Research, checking for the long tail keyword, phrases, targeted search volume for the keyword you are choosing, URL optimization, unique meta tag creations, header tag optimization, Alt tag optimization, SEO friendly URLS and structure, internal links, external links, multimedia dazzling, permalink structure, creating sitemap, robot, submitting it to the search engines, Configuration of Google Analytics, Google Ad words, tag manager , effective content for all types of keywords.

Off Page Optimization:

The action you perform off the page is off page optimization. Some of the effective off page optimization includes blogging, web 2.0 submissions, article submissions, directory, classified submissions, image and video optimization, social bookmarking, search engine submissions, info graphic, PPT, PDF submissions, Business Listing, content optimization, static and dynamic web page optimization etc.

Pay per Click:

This is a paid campaign, if you are not doing paid campaigns, it is not a problem for your page to rank. Through this paid campaign you can get the result easily and also rapidly. For immediate promotion of your website you can try this out.

Social Media Marketing:

Sharing your content in the social media is the effective method of promoting your website rapidly. Some of the social media marketing includes marketing in Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest etc…
Any ideas or tips guys regarding the topic? Please do share it in the comment section below.

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Local SEO Marketing – Step by Step Guide

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Few Off Page SEO Techniques that will Build your Online Reputation in 2017

Few Off Page SEO Techniques that will Build your Online Reputation

You can find new inventions and innovations booming day to day in Search Engine Optimization. The Off page technique that was effective yesterday would be out of date tomorrow. This blog is just an assumption, anything may happen in future.Every Webmasters are updating their knowledge by going through the SEO blogs and articles that are listed every day. There are more than thousands of Digital Marketing blogs written every day according to a recent research. 
As a SEO Professional ,i have listed a few 

Off Page SEO Techniques that will build your Online Reputation in 2017

1. Blogging
2. Creating Social Media Profiles
3. Social Bookmarking
4. Link-Baiting
5. Image Sharing
6. Video Sharing
7. Local Listings
8. Business Reviews
9. Press Releases
10. Article Submissions
11. Question and Answers Submissions

This Off Page Techniques can increase to build your online reputation, apart from that there are off page techniques like Classified Submissions, Directory Submissions, Search Engine Submissions etc you can do for improving the position of your website, but it wont help for the online reputation.
Doing this above listed off page techniques effectively and genuinely will build your online reputation in the year 2017. If you are overdoing it, then you will see the reverse of what you expect.

Before starting off page techniques for a website, plan and execute which is the off page technique to do for the particular website to build the online reputation of the website. If you process the plan in the perfect way, then there is no doubt that you are going to reach the targeted audience and be first in every keywords in the SERP’s. Perform both On Page and Off Page techniques effectively for the success of your business.

Hope this would be helpful for many to execute the right off page techniques for your websites, if you think any other off page technique would work for building your online reputation in 2017, please do drop your off page techniques in the below comment section. 

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The Ultimate SEO Process Checklist – Infographic

SEO Activities Explained – SEO CheatSheet :

Find below infographics explained SEO process and activities in details with step by steps includes,

1. Research
2. On Page SEO
3. Off Page SEO
4. Social Media
5. Content Marketing
6. Web Analytics

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How Important is Social Media Marketing in Today’s Business Scenario?

In the present marketing status, having a website alone is not enough. With the boom in digital world, entrepreneurs have started capitalizing more on social media especially Twitter and Facebook. The idea of branding by online means has been improving with newer and newer ideas in business.

Now there are many online businesses started solely on the basis of social medias. 

 The most common advantages found in this marketing strategy are-

1.Social media provides personal contact with many people:- Helps in close interaction with people. You can have lively customer relationship interacting with them by replying on their tweets and comments.

2.Provide opportunity to respond to problems immediately:- When it comes to product and services obviously there arises queries, doubts and complaints from different customers on different perspective. Social medias have turned out to be an important platform where companies can easily respond on the customer problems. Even studies have proved that customers go shopping online preferring those companies which respond to their complaints.

3. Help to drive traffic for our business by increasing brand awareness:- Many companies have proved the strategic branding technique through social media which in turn results in increase in traffic.

4. Can increase the range of followers by amazing many number of people:- Keep your presence well alive with newer and fresh ideas. As such there is no such magic in these things. Whoever build up newer and creative ideas can reach out for maximum shares and follows. Obviously these social medias are the best medium to share your companies or your wards creative thoughts.

5. It directly interacts with customers resulting in increased sales:- The social profiles give better options in increasing sales. This is a mere marketing strategy to keep in hand those potential customers or regular followers by providing coupons and bonus on their purchase.

6. Easy to engage with your own interacting knowledge:- Social media interactions are one area in marketing where you can handle your interactions without great discussions from experts. Spend some valuable timings which can turn out productive.

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Link Risk Management: Are You Using This Critical SEO Tactic?

Link Risk Management: Are You Using This Critical SEO Tactic?

Columnist Stephan Spencer warns that if you don't regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.

Over the past five years, Penguin is arguably the Google algorithm update that’s had the greatest impact on webmasters. Since Google launched the first Penguin update in April 2012, hundreds of thousands of sites around the world have been penalized and have virtually vanished from the Internet (or at least their traffic has).

Webmasters the world over scrambled to clean up dubious links pointing to their sites. Even after going through this stressful, time consuming, and oftentimes frustrating experience, webmasters continue to search for more efficient and effective ways to keep their websites from getting caught in Penguin’s crosshairs as Google continually re-defines what constitutes a “good” link.

One vital concept in keeping your sites or your clients’ sites safe from the dreaded Penguin is that of managing the levels of risk within your backlink “portfolio.”

Introducing Link Risk Management

Link risk management is a natural outgrowth of the changes that have affected SEO in the last few years.

SEO is not just an investment in better visibility and higher rankings. SEO is the primary way to protect your Internet “assets.” Unfortunately, just like in most other spheres of life, people tend to wait for something bad to happen before they do something to protect themselves.

Do you really want to go through all the stress, time, and cost of recovering your site from a Google penalty? My advice would be, “better safe than sorry.”

You can insure your home or your car against damage, but how do you protect your organic web traffic? Link risk management is one of the ways you can insure your organic traffic — and the income that results from it — against Penguin-related damage.

Link risk management includes:

1. Recovering your site from a Google penalty (if necessary)
2. Protecting it from bad backlinks and “negative SEO”
3. Building safe backlinks
4. Making steps 2 and 3 a continuous process

Recovery

Only webmasters who were hit by a Google penalty know the stress and desperation one experiences before seeing a penalized website return in the search results. Many sites that depended primarily on organic traffic for revenue lost everything they had overnight, and their companies have vanished from the Internet.

Is it possible to recover from a Google Penalty?

Yes; whether you were hit by a Google manual or algorithmic penalty, it is possible to recover.

Google gives you an “appeal” with their Disavow Tool.  In theory, the procedure is actually pretty simple. Find all of your existing spammy or poor quality backlinks, put them in a disavow file, and upload it to Google Webmaster Tools.  After some time, your site should recover, and you will get some of your visibility and visitors back.

As I said, in theory, recovering from a Google penalty is pretty simple; in practice, it takes a lot of time and effort on your part. You could be looking at countless hours of work and frustration, which could extend to months of tireless effort, particularly if your first disavow attempt is rejected.

Following is the procedure for recovering from a Google penalty:

Step 1: Collecting Your Backlinks

This is not always easy because even Google provides only a portion of all your backlinks. The Google Webmaster Tools backlinks information is never comprehensive — so, if all you do is analyze just those links, you will never get out of the penalty box.

To collect and summarize all of your links, I recommend using multiple tools, because each tool covers different (though sometimes overlapping) parts of the link graph. I would include link data from LinkResearchTools (in particular, the Quick Backlinks Tool),Majestic, Ahrefs, Moz’s Open Site Explorer, Bing Webmaster Tools, and Google Webmaster Tools.

Download links from all of these sources and then remove the duplicates before analyzing each link.

Step 2: Analyzing Your Backlinks

Before you even start analyzing your backlinks, you should learn which links violate Google’s Webmaster Guidelines on linking. After that, you can start with your personal analysis.

This is not a huge job if you have just a few hundred backlinks. You can check each one manually, taking note of which ones come from spammy or irrelevant sites.

The problem gets serious when you have thousands — or even millions — of backlinks. There are tools available to help automate this process. My preferred solution is running the Link Detox tool from LinkResearchTools, then confirming its determination by hand-checking a random sample within each of the risk levels. I manually analyze a larger and larger sample size of links as the rating gets less “risky.” In other words, I look more closely at links rated “moderate” risk than those rated “deadly” risk.

Step 3: Get Rid Of Low-Quality Links, Disavow The Rest

Once you’ve put together a list of “risky” backlinks, you should make every effort possible to get those links removed from their respective websites. This could mean manually removing links over which you have control, or reaching out to webmasters to remove links over which you do not have control.

After you’ve done all you can to clean up your spammy backlinks, you can put the remaining ones into a file and “disavow” them using the Disavow Tool in Google Webmaster Tools. This will signal to Google that you do not wish for these links to be taken into consideration when assessing your site.

Step 4: Waiting For Google’s Response

If you’ve receive a manual penalty from Google (i.e. a “manual action”), you will have to file a reconsideration request and wait for them to review it. This can take anywhere from several days to several months.

If you were hit by a Google algorithmic penalty, you will have to wait for the next Google algorithm update — which can take even longer than a reconsideration request response. As you may recall, we all waited for more than a year for the last Google Penguin update. Fortunately, it appears that Google now updates their algorithm continuously, or at least more frequently.

Recovery is possible, but it will cost you money, time, and stress. And even if you achieve a recovery, don’t bank on returning to pre-penalty traffic levels right away. Thus, your company may continue suffering significant financial losses. You may even face bankruptcy if your business only has an online presence and it depends primarily on Google organic traffic for its customers.

Protection

Just like with any kind of insurance, you hope that you never need it, but it’s better to be prepared than not. For webmasters, the “insurance policy” is to protect your site from the possibility of Google penalties — versus trying to recover from one after you’ve been hit.

The only way to keep your website safe and Penguin-proof is by proactively engaging in proper link risk management. This means keeping track of your backlink profile, regularly checking it for new links and removing or disavowing the spammy ones.

There are many reasons why you should constantly monitor the risk level of your backlink profile:

• Even if you have successfully recovered from a Google penalty, your site is not immune to new Google penalties.
• Your site gets new backlinks every day, and many of them come from bad neighborhoods.
• Despite some controversy, negative SEO is real and is happening all the time. Someone determined enough to hurt you can destroy your reputation with Google — and thus, your organic traffic.

Building New Links

Monitoring your backlink profile and disavowing or removing poor backlinks is not enough. In addition to those bad links you remove or disavow, you must always be building or attracting new links.

By and large, we are responsible for most of the risky links in our own backlink profiles. The kind of link building Google has always wished us to engage in has always been difficult and time-consuming, and many webmasters didn’t have the time or patience to build high-quality links.

For years, SEOs built links that, while they may have increased rankings in the short term, were never intended by Google to benefit rankings. Many sites are now paying the price for that kind of shortsighted link building.

Basic safe link building techniques are:

1. Create and promote: great content; revolutionary business models; stellar products, prices, or services; interesting news stories, etc.
2. Find your competitors’ strong and healthy links. Analyze locations, connections and techniques they used. Replicate their experience and build safe links.
3. Analyze potential backlinks and great places from which to get a link using professional tools.

Review Your Work

Link monitoring doesn’t have to always lead just to disavowing poor quality links. A good SEO will know when to disavow or undisavow a backlink. For any given subdomain, you can have only one disavow file in Google’s Disavow tool, but you can change it whenever you want. You can add new links or remove old ones that maybe were bad a year ago but now they are actually good (though this is fairly rare).

Your backlink profile is like a living organism. A bad backlink from yesterday could be a good backlink today.  For example, if you disavowed backlinks from de-indexed, infected, abandoned, or spammy sites, the link may no longer be considered spammy. De-indexed sites could now be indexed again. Infected sites may have recovered from malware. Abandoned and spammy sites could become clean and safe again.

It may be you have disavowed backlinks from link networks or from fresh sites. The the web changes constantly and it may be that from the day you disavowed a fresh link on a brand new site until now, many of these links could have become valuable (or at least not risky/spammy looking). Sites from link networks could change ownership and host location and no longer be part of the “network.”

It’s difficult enough to obtain new links. If you engage in effective link monitoring and you notice that a backlink is safe again, just undisavow it (remove it from your disavow file).

Conclusion

It’s no longer optional to monitor the risk of your backlink profile continually. Yes, it can be extremely difficult and time consuming (especially if you do it manually), but I assure you that dealing with the fallout of a manual or algorithmic penalty is a lot more difficult and time-consuming.

The web is ever evolving. Google regularly changes the rules of the game. You can choose to adapt, or you can stand by and watch your organic traffic disappear. You can’t afford to be blind to the risks. Insure your organic traffic by instituting link risk management.

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How to Choose Good Digital Marketing or SEO Training Institutes in India?

Tips to Choose Good and Best Digital Marketing or SEO Training Institute

There are few details you need to pay attention before choosing the best digital marketing and SEO training institute in major cities(Chennai, Bangalore, Delhi, Mumbai, Hyderabad and so on). Here are few tips that will help you to do so:

1. Your SEO Trainer or Digital Marketing Trainer:

The first important thing to be noted while choosing the best SEO training institute or digital marketing training centers is the expertise of your trainer. So all you need to be concerned about is the search engine techniques, digital marketing, pay per click and social media your trainer will be covering in the training program. One tip to learn about the trainer is to check online profiles such as Facebook, LinkedIn and so on of your trainer. You need to ensure that your trainer has an active online entity as SEO and internet marketing is all about promoting products and services online.

2. The position of your training institute’s primary keywords in search engines

SEO helps websites to rank better in search engines. This implies that your institute should rank better in all the search engines, right? So the simple method is to check if the institute’s primary keywords appear within the top three search results. For example, for SEO training in Chennai, when you search for the term “SEO training institutes in Chennai” or “Chennai SEO Training” or “SEO training in Chennai”, your training institute’s website need to appear within the top search results. If this is the case, it means that your people excel in their business and you can check in social media presence and other stuffs. for the same factors we need to analyze for searching digital marketing institutes.

3. Experience in training

It is always wise to choose training centers that are there in this field for maximum number of years. This is because they would have established their credibility already. However this does not mean that the new training institutes are bad. A group of Digital Marketing professional or SEO experts who were professionally doing their digital marketing and search engine optimization may decide to launch a training institute.

4. Read testimonials from past trainees

It is best if you could contact the previous trainees of the training institute you are about to choose. But when you do so, try to contact as many people as possible. If you are unable to contact them directly, try to read their testimonials in Google. At least one or two might have published their experience in the training institute. If many people recommend the institute, go for it.

5. Training Fees

There are few Digital Marketing or SEO training centers charging very high fees claiming that they are the best in the town. Such centers even charge about twenty five thousand rupees for a one week course. On the other hand, few other centers offer reasonable rates ranging from seven thousand to fifteen thousand rupees a week. However, fees structure of a training institute should be considered depending on the quality of the course and the duration.

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Forum Postings

The Fascinating Dimension about Forum Posting

 Discussion Boards or Forums are online networking communities. The fascinating dimension about forum posting is that it is possible to aim for a segment of those which counterparts the demographic profile you are searching for. Partaking in automated forum posting for building a reputation for your aggregation by blame to its associates about your capability, and makes a absolute consequence on them with your competence.

 A Forum posting service can be classified as a service wherein the service provider makes use of posters to facilitate forum postings along with your business website.

 It additionally provides you Direct One Way Incoming links to your web site. To improve your search engine ranking with cheap and high quality forum postings. To help in multiplying your conversion percentages. Search engines also presuppose that you are alive in the networking association and they consistently index your portal.

 The absolute action undertaken starting from creation of a forum profile and posting on different forums on your behalf to give an effect to high traffic link building process. In this entire process, highly qualified content writers post rich, interesting, unique, and result-oriented content on the forums to attract huge number of hits for the concerned business. This simultaneously increases the amount of traffic to the website. In addition to that, high skilled posters are being used to create new threads and post replies by making use of your web site link.

 You must do some analysis before joining any forum. You should accompany forums that are relevant to the sites you want to get backlinks for. You should only choose forums that are popular and active. Backlinks for high authority forums are very valuable. The number of active members and the Google PageRank of the forum can give you a good idea about its popularity. You should keep your signature short and link it to your main website.  You should never actualize posts that sound like a advertising or which are extraneous to the post topic. You should pay attention to the TOS of the forum, or you will risk yourself of getting banned and losing all the backlinks you built.

Link Building | SEO and Digital Marketing Expert

Link Building | SEO and Digital Marketing Expert

The process of establishing relevance back links to your website which help improve ranking with the major search engines and driving target traffic to your site.

There are 3 types, One-way or Authority Links, Two way or Reciprocal and Three way Link Building.

Hire a freelancer: SEO and Digital Marketing Expert

Link Wheel | SEO and Digital Marketing Expert

Link Wheel | SEO and Digital Marketing Expert

Link Wheels are one of a cardinal of back link casework. Backlinks can authorize your ascendancy online.

Link Wheel is one of the best means of architecture links in an ethical way. It includes creating altered spoke link wheels to produce best SEO effects. A New and Best Search engine optimization link building procedure for creating link wheel. This is a effective SEO action that can be acclimated by anyone to advance the rankings of their sites.

Hallway Pages | SEO and Digital Marketing Expert

Hallway Pages | SEO and Digital Marketing Expert

A web page that serves as an index or linking point for a group of pages. Typically, all the main pages in a site are reachable via the hallway page. A site map is the typical hallway page.

Top 5 SEO Tools

Top 5 SEO Tools

Highly effective and Best SEO tools

• 1. Google Keyword Planner
• 2. Ahrefs
• 3. Yoast SEO
• 4. SEO Studio
• 5. SEO Web Page Analyzer

Cloaking in SEO | Digital Marketing

Cloaking in SEO | Digital Marketing

Cloaking is a black hat SEO technique where one set of content is shown to visitors and another set of content is shown to search engines.

In cloaking, human visitors are shown the actual web page, but search engines are shown a web page which is full of spammy SEO techniques such as keyword stuffing.

What is Blog Commenting? How it helps

What is Blog Commenting? How it helps

.
•   Inbound links:  We must give URL when We're submitting a comment. The URL is linked to the name when the comment is approved.

•    Include relevant links only. Do not put links into the comment unless they are relevant to the post you're commenting on.

•   Traffic to our website. We can get quality traffic if we leave a good comment. Other people can read our comment too and if they like it, they can follow your URL and find out more.

•   Popularity: Blog commenting is also a great way to make your name placeable by many other bloggers across the word. We get popularity and our website gets it too. Again, if our comment is valuable, the chances of getting popular among other bloggers are more.

•   More comments on your blog: If we take time to write valuable comments on other blogs, then you will receive valuable comments in our own blog (if you have one). Believe it or not, number of comments you make on other blogs is directly relative to the number of comments you get in our blog.

•   Improve relationship with the blog owner: By commenting on other blogs, we can improve relationship with the blog author.

•   Check the spelling of your comment. Before you click Submit, don't be lazy to proof read your comment for grammatical errors. Do not submit comments filled with spelling errors and bad grammar.

•   Use a language that everyone could easily understand. Write the comment as if you were speaking to the post author but don't be too familiar. By writing comments in a normal "human" language, you show yourself as a reputable blogger.

•   Only comment if you can contribute to the discussion. Just don't say "Good post". Be sure to write something useful in the comment section, so it doesn't look like 100% spam. Post a comment only if you have something of value to add to the discussion and not just to get links. A thought provoking comment or at least a meaningful comment will get you more traffic than the two word comments.

What is the difference between SEO and SEM?

   SEO stands Search Engine Optimization. It is the process getting your site to place well on search results.
   SEM stands Search Engine Marketing. It implies buying advertisements space on search result pages. Sponsored listings are SEM. is most important for the businesses who sell their products online or generate sales leads. SEM services not only traffic to your website, but also increases the rate at which your traffic is converted into customers.
   Both are related. When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.

Directory Submission

A website is enlisted with its category, address and description to an online directory that appoved submission by site owners.

Introduction...

Search Engine Optimization (SEO) is the process that improving the visitors who search by the keyword that is related to our website or a webpage in Search Engines like Google, Yahoo, MSN, etc., the way of un-paid or natural.