Showing posts with label marketting. Show all posts
Showing posts with label marketting. Show all posts

Thursday, January 13, 2011

What is the difference between SEO and SEM?

   SEO stands Search Engine Optimization. It is the process getting your site to place well on search results.
   SEM stands Search Engine Marketing. It implies buying advertisements space on search result pages. Sponsored listings are SEM. is most important for the businesses who sell their products online or generate sales leads. SEM services not only traffic to your website, but also increases the rate at which your traffic is converted into customers.
   Both are related. When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.

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