· How would you define SEO and SEM?
· What is your previous SEO history like? Can you give examples of rankings you’ve achieved?
· What is your biggest mistake and biggest success in SEO?
· What are the most important initial SEO steps on a website?
· Which methods would you use for link building?
· What is your strength in terms of SEO?
· How would you monitor rankings?
· Which verticals have you worked on before?
· Which side of SEO would you like to be involved? Either link building, coding or whatever?
· What if your client is not open to ideas to make changes on their website, what would you come up with?
· Which blogs and websites do you follow daily to keep up-to-date and why?
· Do you know who Matt Cutts is?
· Which Google products do you use?
· Which SEO tools do you prefer?
· How is your copywriting skill? Can you give some examples?
· Do you use any type of web analytics?
· What is a pagerank?
· What is “nofollow”?
· How do you see the future of SEO?
· How do you define your HTML hand-coding skills?
· Why is a sitemap important and how would you make search engines find it quickly?
· Do you know anything about robotstxt?
· What is your opinion about paid links?
· How would you track the number of outlinks of a website?
· What do you mean by cloaking?
· What are the different ways of link building?
· How do you optimize dynamic web pages?
· What is Mod_Rewrite module?
· How you can target seo as country wise?
· What is Phrase Based Indexing and Retrieval and what roles does it play?
· What is Alexa ranking?
· What is an SEO, SEM and how important are they for an organization? Explain
· Could you briefly explain pagerank algorithm?
· What is google spamdexing?
· Explain several steps that you would take to optimize a website?
· How important the site needs to be wc compliant?
· How and what does msn, yahoo and google search looks for in a website?
· Define all the different ways to do marketing for a website? (PPC, Ads, Backlinks, etc)
· What is an Organic search?
· Name few popular sites and how do you think they become popular?
· Why google ranks Wikipedia for most of the topics?
· Do you know about Signals, Classifiers and Topicality?
· How does a search engine work and what is the future?
· Can you get “abc” company listed for the keyword “Google” in the first page?
· What is a Search Engine?
· Why are Search Engines important?
· What is Search Engine Optimization (SEO)?
· Why do I need to consider SEO for my website?
· How do Search engines rank sites?
· What do you mean by SERPs?
· Did you work on PPC?
· Is sitemap usefull for SEO?
· Explain your SEO Experience?
· Can you write HTML code by hand?
· Explain importance of Meta tags in seo?
· Why are you leaving your current seo job?
· Have you attended any seo conferences?
· What role do social media play in an SEO strategy?
· Explain what META tags matter in today's SEO world?
· What kind of SEO strategies do you normally implement for back links?
· What do you think is different about working for an SEO agency vs. doing SEO in-house?
· To what extent do you think seo is effective?
· As a seo consultant do you consider yourself as creative?
· Have you ever prepared proposal for seo clients? If yes can you give me one proposal now?
· What are the problems you face in seo industy?
· How do you evaluate whether a seo campaign is working?
· In what area of seo are you strong? And what area of seo you are weak?
· What seo blogs and Forums do you read?
· How far do you think social media optimization help a website to achieve top position in search engines?
· As a seo consultant what do you prefer Google / Yahoo/ Bing ?
· Do you have Knowledge of Static as well as Dynamic Website Optimization?
· What is the role of social bookmarking sites in Seo?
· What do you mean by social networking Traffic? How do they help for website seo?
· Have you done any Video Submissions and Video Promotions.?
· When will my Submissions appear on the engines?
· Explain me the steps you follow for optimizing a website?
· For what clients you have done seo? Are you successful in doing seo for them?
· What is link building? Link buying?
· What kind of activities do you normally implement for generating back links for a website?
· Why do we use nofollow on an internal link?
· What do you mean by competitive analysis and what techniques do you use?
· How many target keywords should a website have? Or how many target keywords do you suggest for a website?
· How do you help your client to decide budget allocation for seo and pay-per-click?
· Do you have your own blogs? Do you do any seo freelance works?
· How do you handle your client if he do not want to implement your seo recommendations?
· What’s the difference between the on-page and off-page optimization.
· Why might you want to use no follow on an internal link?
· What do you think about link buying?
· Who are the two key people - who started Google?
· Who is Matt Cutts?
· If you were bidding on a contract, what competitor would you most worry about?
· What is the difference between PageRank and Toolbar PageRank?
· How’s the future of search engine optimization?
· What’s web 2.0?
· What do you know about the podcasting, blogs and RSS?
· What is Google sandbox?
· What do you know about the XML sitemap and how do you generate it.
· What are ranking factors in Google, Yahoo and MSN?
· What is key word density?
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