Three-Way Link Building | SEO and Digital Marketing Expert
This is a slightly different method of linking. Three-way links are when you link to a website, which links to a different website, which links back to your site. You do not link directly to each other, but instead set up a small circle of linking.
This is ranked less highly than one-way linking by Google since each website benefits from the link exchange. This is also known as triangular link building.