Link Relevance

Link relevance is entirely dependent on the keywords that are used on the linking pages. So let's assume a random 3rd party page links to your intended landing page. If you were trying to optimize for Keyword A, then that link would have high link relevance if Keyword A appeared throughout the linking page. The most relevant link possible for Keyword A would be from a page that has been completely optimized for Keyword A. In other words, Keyword A is utilized in that page's Title tag, Meta Description, H1 tag, and a handful of times in the body content.

If you have begun working on search engine optimization efforts for your website, you already know that search providers evaluate the relevance of a site largely on the links that go into and out of a website.

The rank of sites that link to your page and the anchor text they use to link to you can make a big difference in how highly your site is ranked.

The anchor text related to the link that sends visitors to your site is very important to your search engine rank, but the link relevance for outbound links can effect your site as well.

Assuming the link relevance of two links is equal, the link with the highest SEO value will be the link from the page with more importance (i.e. higher PR). However, if you had to choose between a link with high relevance or high importance, then you should almost always opt for the link with more relevance.