SEO Initial Steps

1. The most initial step is to analyze thoroughly your site, for which you going to start working. Find out the positive and negative points in that site; try to find the actual theme of that site.

2. Once you analyze your site thoroughly try to find out the competitors of your site over the web and their current search engine positioning also analyze their strategy by working a little over their key phrases which they were using to deploy their existence.

3. Once you get an idea about your competitor’s strategy by working on their key phrases, page layout and all such basic things, its time for you to suggest the keywords for your or your client’s site.

4. After that you or your client short listed or approved your suggested keywords immediately working to analyze those keywords and find out such keywords which have less competition over the web, that’s actually your major task to promote your website against a certain keyword or multiple keywords, the most you spend your time in analyzing keywords the better rankings you will achieve.

5. Now its time to implement your strategy over your website, start writing or modifying the current titles, descriptions, alt tags and keywords, try to use your targeted keywords in titles and descriptions specially because these are the major things which is used by search engines since years, but make sure don’t repeat just keywords, try to summarize your web page’s theme with a few most important keywords for which you actually wants your site to attain a higher search engine placement. If needed, you can suggest SEO friendly URLs that depends on keywords .

6. Try to manage the density of keywords used for which you wants your site to attain a higher search engine placement, keep it under 3.0% but also make sure that it should be more than 2.25%.

7. Validate your site’s pages according to w3c standards using online tools available for this purpose and also try to remove any broken links over your site’s pages.

8. Try to submit the references of your site in useful discussion forums, blogs, and communities and even in Google and yahoo groups related to your site’s theme.

9. Submit the robots.txt, rss file and sitemap in Google and yahoo that’s actually in xml format and makes it easier for search engines to crawl your website in a proper manner.

10. Implement Google, Yahoo and MSN Webmasters Tools improve your site’s visibility in search results. It provides you with an easy way to make your site more SEO-friendly. They can show you view of your site, help you diagnose problems, and let you share info with SE to help improve your site’s visibility in their search results. It’s very simple to set up!

11. Start working on link building of your site try to focus on similar sites for this purpose and also try to get links from those pages which have a better search engine placement and a higher Google page rank, try to get one way links as much as possible even you can use a neutral site/directory for this purpose use that neutral site/directory to give back links to those who demands links from your site in that all link building process.

12. Use some SEO tools like web position or SEO elite to find out your sites ranking that’s the first step in fact and then you have to perform that step on regular occasions; normally on weekly basis and also monitor the daily traffic trends.

Resources: other site

Difference Between Google AdWords and AdSense

The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and partner sites.
Google Adwords is a program you can use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies advertisements. You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Adwords is known as a form of pay-per-click advertising.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.
Google Adsense is essentially the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it is hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.

You pay Google for to place Adwords on Google’s system, but Google pays you to put Adsense on your site.

Business Reviews

Current society, encouraging your clients to abandon reviews for ones business or brand where probable on-line is equivalent to enjoying outdated fashion direct one to one referral marketing testimonial! In fact, negative on-line company reviews can have as dramatic an impact as developing a bad report with the bbb! On another side with the topic a confident business valuation may really encourage others to do business with your organization. Success or Failure, anticipate to respond accordingly and fix any problems that may crop up. Even a poor review isn't necessarily an unsatisfactory thing even if it is left anonymously by way of competitor which usually indeed could happen! It will be all in how a business handles and responded to the issue.

Three basic principles to follow:
1. Don't fake reviews. If you do review your own company, offer a bias disclaimer!

2. Ask your satisfied customers to give you a review.

3. Expect a negative review at some point and be prepared to act toward resolution.

Forum Postings

The Fascinating Dimension about Forum Posting

 Discussion Boards or Forums are online networking communities. The fascinating dimension about forum posting is that it is possible to aim for a segment of those which counterparts the demographic profile you are searching for. Partaking in automated forum posting for building a reputation for your aggregation by blame to its associates about your capability, and makes a absolute consequence on them with your competence.

 A Forum posting service can be classified as a service wherein the service provider makes use of posters to facilitate forum postings along with your business website.

 It additionally provides you Direct One Way Incoming links to your web site. To improve your search engine ranking with cheap and high quality forum postings. To help in multiplying your conversion percentages. Search engines also presuppose that you are alive in the networking association and they consistently index your portal.

 The absolute action undertaken starting from creation of a forum profile and posting on different forums on your behalf to give an effect to high traffic link building process. In this entire process, highly qualified content writers post rich, interesting, unique, and result-oriented content on the forums to attract huge number of hits for the concerned business. This simultaneously increases the amount of traffic to the website. In addition to that, high skilled posters are being used to create new threads and post replies by making use of your web site link.

 You must do some analysis before joining any forum. You should accompany forums that are relevant to the sites you want to get backlinks for. You should only choose forums that are popular and active. Backlinks for high authority forums are very valuable. The number of active members and the Google PageRank of the forum can give you a good idea about its popularity. You should keep your signature short and link it to your main website.  You should never actualize posts that sound like a advertising or which are extraneous to the post topic. You should pay attention to the TOS of the forum, or you will risk yourself of getting banned and losing all the backlinks you built.

Canonicalization

Canonicalization is usually a demanding concept to be aware of yet it really is important to making the optimized website.
URL canonicalization works with information that's multiple feasible URLs. Having numerous Web addresses to the exact same information may cause issues regarding search engines - particularly with identifying that URL needs to be proven in SERP.
Search engines able to do such things as maintaining or maybe getting rid of trailing cuts, trying to convert urls using Caps to lower case, or maybe getting rid of period IDs through bulletin board or maybe additional software.
To get more command in excess of how your Web addresses appear in serp's, in order to combine properties, for instance website link popularity, many of us suggest that you decide on some sort of canonical (preferred) URL as the desired model of the web page. You'll be able to reveal your personal preference to be able to Search engines in many means.

DAO – Digital Asset Optimization

A digital Asset Search engine optimization (DAO) could be the natural advancement of Search engine ranking. SEO specializes in the text message files of a website, relying upon the search phrases within of which text along with tags. The net is will no longer a text-only environment, and search engines like Google are establishing.

DAO or Digital Asset Optimization is actually enormous section of Off Page SEARCH ENGINE OPTIMISATION. DAO means Optimizing valuable possessions for engines like Google and also consumers.

In essence, every digital asset you own needs to be optimized intended for Search Engines along with intended for consumers making use of the particular website’s research perform.

Articles, PR announcements, Anchor text, Blog Posts, Micro Sites, Photos, and in many cases the particular single profiles an individual create for social networking sites or maybe forums. Prior to anybody will start using DAO, they must execute a search term research.

A digital Asset Marketing is usually applied to various record types for instance REALLY SIMPLY SYNDICATION, MS Office, Flash, PDF, and many others too. Since DAO replaces SEARCH ENGINE OPTIMIZATION, corporations need to redouble search engine optimization techniques to almost all readily available press. Anything which can be indexed and listed can be optimized. Digital Asset Optimization may bring within targeted visitors that will not really have been searching for your business providers, but instead located your website with the picture of a keyboard set utilised to be a graphic.

Latent Semantic Indexing

Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.

LSI has been used in several ways. The most obvious and common way is to analyze the similarity between bodies of text. This can be used in dozens of interesting ways, from finding related documents in a group to doing paragraph-wise LSI to find site summaries. It can also be used to facilitate a "smart" search of your document space, and even do document categorization (read: SPAM filtering!)

Latent Semantic Indexing (LSI) is a new concept that Google has began to employ and pioneer. It was originally used in Google’s Adsense program, as a way of seeing which adverts would be the most relevant on a particular site. Google recently bought a company called Applied Semantics, in an effort to use LSI concepts and ideas in its search rankings, and many other search engines are beginning to follow suite.

PPT Submission Sites with PageRank

slideshare.net	8
scribd.com	8
issuu.com	8
megaupload.com	7
mediafire.com	7
digital.library.upenn.edu	7
ziddu.com	6
rapidshare.de	6
esnips.com	6
docstoc.com	6
btjunkie.org	6
box.net	6
authorstream.com	6
asksam.com	6
4shared.com	6
zshare.net	5
wattpad.com	5
uploading.com	5
sharingmatrix.com	5
senduit.com	5
powershow.com	5
myplick.com	5
letitbit.net	5
keepandshare.com	5
ifile.it	5
hotfile.com	5
hongkiat.com	5
fliiby.com	5
filestube.com	5
filefactory.com	5
fileden.com	5
edocr.com	5
depositfiles.com	5
calameo.com	5
badongo.com	5
2shared.com	5
slingfile.com	4
slideworld.com	4
slideserve.com	4
leokrut.com	4
easy-share.com	4
docuter.com	4
datafilehost.com	4
kewlshare.com	3
doocu.com	3
bitroad.net	3
persianupload.com	2
midupload.com	2
host-a.net	2

Hidden Text

Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff their keywords and keyword phrases in the hidden text to increase their keyword density and improve their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.

One of the more common tricks used is hidden text and search engines have been known to penalize sites who adopt this technique as part of their search engine optimization campaign.

Hidden text is not visible to the human eye, yet is still readable by search engine spiders.

They attempt to "hide" the text using any of the following methods:
    • Using a font color identical to the color of the background
    • Using a font color very similar to the color of the background
    • Hiding the text behind an image

.htaccess Files

A .htaccess (hypertext access) file is a directory-level configuration file supported by several web servers, that allows for decentralized management of web server configuration.

 The .htaccess files(or "distributed configuration files") can override many other configuration settings including content type and character set, CGI handlers, etc.

 These files are placed inside the web tree, and are able to override a subset of the server's global configuration for that directory, and all sub-directories.

 .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages.

.htaccess isn't difficult to use and is really just made up of a few simple instructions in a text file.

 .htaccess can do including: password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Photo Sharing

Photo sharing, the most recent internet-based action with lots of resources for the promotion of business websites that accord in products or casework is all the range with SEO personnel. Not only website content but also photos are indexed by search agent bots and noticed in search result pages.

If you are running business,then its great place for acknowledgment of your products and services. Photo sharing, an online trend to get noticed by millions of people surfing the internet in quest of websites, products or services is the latest addition to our kit of customized SEO services for website promotion.  It drives lots of traffic to the websites. Create account and create albums as per categories and upload photos you have. You should give all photo details including title,keywords and description with links as its part of image optimization. It will advice to arise your product into google for specific keyword.

Image optimization with potential and accepted keywords is a good SEO practice for website promotion. Images with easily crawlable URLs are highly indexable by search engine robots. Alphabetical URLs are more search engine friendly than numerical ones. Visitors do not use figures but words as search phrases to locate the pictures of products or services or brands that they are attractive for.

Searching for the pictures with optimized URLs is faster and easier in several different browsers.

Link Relevance

Link relevance is entirely dependent on the keywords that are used on the linking pages. So let's assume a random 3rd party page links to your intended landing page. If you were trying to optimize for Keyword A, then that link would have high link relevance if Keyword A appeared throughout the linking page. The most relevant link possible for Keyword A would be from a page that has been completely optimized for Keyword A. In other words, Keyword A is utilized in that page's Title tag, Meta Description, H1 tag, and a handful of times in the body content.

If you have begun working on search engine optimization efforts for your website, you already know that search providers evaluate the relevance of a site largely on the links that go into and out of a website.

The rank of sites that link to your page and the anchor text they use to link to you can make a big difference in how highly your site is ranked.

The anchor text related to the link that sends visitors to your site is very important to your search engine rank, but the link relevance for outbound links can effect your site as well.

Assuming the link relevance of two links is equal, the link with the highest SEO value will be the link from the page with more importance (i.e. higher PR). However, if you had to choose between a link with high relevance or high importance, then you should almost always opt for the link with more relevance.

Home page and index.html page

Every website is built inside directories on a Web server. And each Web page is a separate file on that Web server. But sometimes, when you go to a URL, there is no file listed in the URL.

When you go to a URL without a file named at the end, the server looks for a default file and displays that automatically.

There are three commonly used default page names that you can use on most Web servers:
    * index.html
    * index.htm
    * default.htm (on some Windows servers)

It's a good idea to stick with index.html or index.htm on most servers, as default.htm is most often used on Windows servers, and isn't as common as it used to be. You Should Have an index.html Page in All Your Directories Whenever you have a directory on your website you should have an index.html page. This allows your readers to see a page when they come to that directory without typing a file name in the URL. It also prevents them from seeing things you might not want them to see.

If you don't put in an index.html file in a directory, most Web servers will display a file listing of all the files in that directory. While in some situations, you might want that, most of the time this is ugly at best and a security hole at worst. Writing a default Web page and naming it index.html helps solve those problems. Your Homepage Should be an index.html PageWhen you start building your website, you should create your main page and name it index.html. This is true whether you're using a free hosting service or you have your own domain name. That way, when people come to your URL, they automatically get your main page.

All other pages will have names like "about.html" or "contact.html", but your home page should file should be called "index.html".

Video Promotion

Video promotion means promoting your video on the web.

As almost everyone should have their videos on the web, the second action we need to take is promoting the videos on the web. uploading your video just to You Tube or other video sharing websites is not enough, because your video on You Tube is one video from a billions of videos there. After you upload the video to You Tube or any other website you should promote the video as much as you can. This is very important to your video success.

Most people still feel that video making and video promotion is not an easy job or is some thing that needs qualified help and expertise. You must believe that it is a simple task that does not demand technical acquaintance. There is a surprising video making tool available in almost each and every shape of modern computer and that tool is the Windows Movie Maker.

Once you have done the movie making for advertising or marketing, the only thing left required to perform is to upload these over the famous free video hosting websites such as YouTube, metacafe, videosurf, dailymotion, and many others. This type of promotion can play an extremely significant role to attract potential viewers and customers.

Google Sandbox

The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.

Once Google deems a website to be of quality and importance the website will be removed from the Sandbox and can potentially show up high in Google Search Engine Results Pages. Webmasters can do numerous things to improve their website with Google, but time really is the key in getting out of the Sandbox. Sandbox believers say it can take anywhere from 6 months to a year and sometimes longer before Google will promote a website out of the Sandbox.

Because Google does not acknowledge the Sandbox and it has not been clearly proven the Sandbox Effect is just a theory. Even though it is just a theory, the Sandbox is believed by the majority of webmasters. The Sandbox is believed to have come about in 2004 when changes to Google’s Algorithm made it so new websites were banned from the top of Google Search Engine Results Pages (SERPS).

It may seem that the Sandbox is unfair to newly launched websites, but Google created the Sandbox with good reasons. Google was trying to discourage spam sites from quickly reaching the top of Search Results, getting dropped off Google, creating a new site and repeatedly showing up high in Search Results. In the past, companies would put up a promotional website for a short period of time and once the promotion was over the website was gone. These promotional websites would still show up high in Google Search Engine Results even after they were removed, causing many broken links and unhappy Google searchers.

Even with the Sandbox Effect it is still possible for newly launched websites to make it to the top of Google Search Engine Results Pages (SERPS). If Google deems a new website of being worthy it can be seen in Search Engine Results immediately, but it can still take up to 6 months for the website to rank to its fullest potential. There are many ways in which web designers use to avoid the Sandbox, some of which are discussed below. But because of its uncertainty, even if all algorithm variables are followed there is still no way to guarantee new websites from being put in the Sandbox.

Dynamic URLs vs. Static URLs

During earlier times, all websites used static HTML pages and so the first search engines were oriented towards static web pages. As the web technology developed several new methods to generate websites and dynamically generated web pages came into being.

A dynamic URL is the address of a Web page with content that depends on variable parameters that are provided to the server that delivers it. The parameters may be already present in the URL itself or they may be the result of user input. A dynamic URL can often be recognized by the presence of certain characters or character strings that appear in the URL (visible in the address bar of your browser).

Example of a dynamic URL:
http://www.domainname.com/page.php?mode=view&u=123

Dynamic URLs are generated from specific queries to a site’s database resulting in the different URLs for the same content unlike to static URLs in which URL or the file name of a webpage remains same until the webmaster makes any change in its HTML code.

A static URL is a URL that does not change over a period of time. A static URL will also not contain any URL parameters.

Static URL’s look like this:
http://www.domain.com/page.html

Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn't make sense to them.

Robots.txt

The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web crawlers and other web robots from accessing all or part of a website which is otherwise publicly viewable.

Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code. The standard is different from, but can be used in conjunction with, Sitemaps, a robot inclusion standard for websites.

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do.

The format is simple enough for most intents and purposes: a USERAGENT line to identify the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts of your site.

The Basic structure of a robots.txt:
User-agent: *
Disallow: /

Google Blogger has introduce the robots.txt file in each blogger blog.
To check the robots.txt file of your blogger blog, just type the following URL in the adress bar of your browser.

http://www.yourblogname.blogspot.com/robots.txt
(replace yourblogname with your blog name).

Keyword Stuffing

Keywords are a critical element in any search engine optimization (SEO) campaign. One of the first signs of a novice SEO campaign is a Web page that is littered with keywords.

Keyword Stuffing means mislead search engine results by overloading the web page content with long lists of keywords you wish to rank for. It includes repeated use of a keyword to improve a page relevance.

What is Nav Bar?

A nav bar or navigation bar is a sub region of a web page that contains hypertext links in order to navigate between the pages of a website. It is accessible in several colors, and is configured in the Template tab in Blogger's interface. If you are using a classic template, you'll see a menu from which you can select a color.

For blogs using Layouts, just click the "edit" link on the Navbar page element. Having easy-to-use navigation is important for any web site. Many blogger want to hide their navbar because it will accomplish their blog layout look better and professional without a box (navbar) above it. It is additionally accepted as a links bar or link bar.

What is favicon?

A favicon or favorites icon also known as a shortcut icon, website icon, URL icon, or bookmark icon, is a file containing one or more small icons, most commonly 16×16 pixels image associated with a particular website or webpage which is shown in the address bar of a browser when loading a webpage.

This is used to decorate your site in the bookmarks and tab bar of browsers.

Keyword Analysis

Keyword Analysis is at the heart of every successful search engine optimization (SEO) campaign. An analysis on the quality and relevancy of keywords is made prior to adopting them for website promotion. Keyword Analysis is the abstraction of words that people use to find information on the Internet.

Keyword Analysis helps you raise conversions and find new markets, but can be time-consuming. It is the initial process for website promotion and can accomplish the difference between success and abortion for your website. It is about what keywords should use on web-pages to get visibility on search engines.