Friday, August 5, 2011

Dynamic URLs vs. Static URLs

During earlier times, all websites used static HTML pages and so the first search engines were oriented towards static web pages. As the web technology developed several new methods to generate websites and dynamically generated web pages came into being.

A dynamic URL is the address of a Web page with content that depends on variable parameters that are provided to the server that delivers it. The parameters may be already present in the URL itself or they may be the result of user input. A dynamic URL can often be recognized by the presence of certain characters or character strings that appear in the URL (visible in the address bar of your browser).

Example of a dynamic URL:
http://www.domainname.com/page.php?mode=view&u=123

Dynamic URLs are generated from specific queries to a site’s database resulting in the different URLs for the same content unlike to static URLs in which URL or the file name of a webpage remains same until the webmaster makes any change in its HTML code.

A static URL is a URL that does not change over a period of time. A static URL will also not contain any URL parameters.

Static URL’s look like this:
http://www.domain.com/page.html

Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn't make sense to them.

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