DAO – Digital Asset Optimization

A digital Asset Search engine optimization (DAO) could be the natural advancement of Search engine ranking. SEO specializes in the text message files of a website, relying upon the search phrases within of which text along with tags. The net is will no longer a text-only environment, and search engines like Google are establishing.

DAO or Digital Asset Optimization is actually enormous section of Off Page SEARCH ENGINE OPTIMISATION. DAO means Optimizing valuable possessions for engines like Google and also consumers.

In essence, every digital asset you own needs to be optimized intended for Search Engines along with intended for consumers making use of the particular website’s research perform.

Articles, PR announcements, Anchor text, Blog Posts, Micro Sites, Photos, and in many cases the particular single profiles an individual create for social networking sites or maybe forums. Prior to anybody will start using DAO, they must execute a search term research.

A digital Asset Marketing is usually applied to various record types for instance REALLY SIMPLY SYNDICATION, MS Office, Flash, PDF, and many others too. Since DAO replaces SEARCH ENGINE OPTIMIZATION, corporations need to redouble search engine optimization techniques to almost all readily available press. Anything which can be indexed and listed can be optimized. Digital Asset Optimization may bring within targeted visitors that will not really have been searching for your business providers, but instead located your website with the picture of a keyboard set utilised to be a graphic.

Latent Semantic Indexing

Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.

LSI has been used in several ways. The most obvious and common way is to analyze the similarity between bodies of text. This can be used in dozens of interesting ways, from finding related documents in a group to doing paragraph-wise LSI to find site summaries. It can also be used to facilitate a "smart" search of your document space, and even do document categorization (read: SPAM filtering!)

Latent Semantic Indexing (LSI) is a new concept that Google has began to employ and pioneer. It was originally used in Google’s Adsense program, as a way of seeing which adverts would be the most relevant on a particular site. Google recently bought a company called Applied Semantics, in an effort to use LSI concepts and ideas in its search rankings, and many other search engines are beginning to follow suite.

PPT Submission Sites with PageRank

slideshare.net	8
scribd.com	8
issuu.com	8
megaupload.com	7
mediafire.com	7
digital.library.upenn.edu	7
ziddu.com	6
rapidshare.de	6
esnips.com	6
docstoc.com	6
btjunkie.org	6
box.net	6
authorstream.com	6
asksam.com	6
4shared.com	6
zshare.net	5
wattpad.com	5
uploading.com	5
sharingmatrix.com	5
senduit.com	5
powershow.com	5
myplick.com	5
letitbit.net	5
keepandshare.com	5
ifile.it	5
hotfile.com	5
hongkiat.com	5
fliiby.com	5
filestube.com	5
filefactory.com	5
fileden.com	5
edocr.com	5
depositfiles.com	5
calameo.com	5
badongo.com	5
2shared.com	5
slingfile.com	4
slideworld.com	4
slideserve.com	4
leokrut.com	4
easy-share.com	4
docuter.com	4
datafilehost.com	4
kewlshare.com	3
doocu.com	3
bitroad.net	3
persianupload.com	2
midupload.com	2
host-a.net	2

Hidden Text

Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff their keywords and keyword phrases in the hidden text to increase their keyword density and improve their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.

One of the more common tricks used is hidden text and search engines have been known to penalize sites who adopt this technique as part of their search engine optimization campaign.

Hidden text is not visible to the human eye, yet is still readable by search engine spiders.

They attempt to "hide" the text using any of the following methods:
    • Using a font color identical to the color of the background
    • Using a font color very similar to the color of the background
    • Hiding the text behind an image

.htaccess Files

A .htaccess (hypertext access) file is a directory-level configuration file supported by several web servers, that allows for decentralized management of web server configuration.

 The .htaccess files(or "distributed configuration files") can override many other configuration settings including content type and character set, CGI handlers, etc.

 These files are placed inside the web tree, and are able to override a subset of the server's global configuration for that directory, and all sub-directories.

 .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages.

.htaccess isn't difficult to use and is really just made up of a few simple instructions in a text file.

 .htaccess can do including: password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Photo Sharing

Photo sharing, the most recent internet-based action with lots of resources for the promotion of business websites that accord in products or casework is all the range with SEO personnel. Not only website content but also photos are indexed by search agent bots and noticed in search result pages.

If you are running business,then its great place for acknowledgment of your products and services. Photo sharing, an online trend to get noticed by millions of people surfing the internet in quest of websites, products or services is the latest addition to our kit of customized SEO services for website promotion.  It drives lots of traffic to the websites. Create account and create albums as per categories and upload photos you have. You should give all photo details including title,keywords and description with links as its part of image optimization. It will advice to arise your product into google for specific keyword.

Image optimization with potential and accepted keywords is a good SEO practice for website promotion. Images with easily crawlable URLs are highly indexable by search engine robots. Alphabetical URLs are more search engine friendly than numerical ones. Visitors do not use figures but words as search phrases to locate the pictures of products or services or brands that they are attractive for.

Searching for the pictures with optimized URLs is faster and easier in several different browsers.

Link Relevance

Link relevance is entirely dependent on the keywords that are used on the linking pages. So let's assume a random 3rd party page links to your intended landing page. If you were trying to optimize for Keyword A, then that link would have high link relevance if Keyword A appeared throughout the linking page. The most relevant link possible for Keyword A would be from a page that has been completely optimized for Keyword A. In other words, Keyword A is utilized in that page's Title tag, Meta Description, H1 tag, and a handful of times in the body content.

If you have begun working on search engine optimization efforts for your website, you already know that search providers evaluate the relevance of a site largely on the links that go into and out of a website.

The rank of sites that link to your page and the anchor text they use to link to you can make a big difference in how highly your site is ranked.

The anchor text related to the link that sends visitors to your site is very important to your search engine rank, but the link relevance for outbound links can effect your site as well.

Assuming the link relevance of two links is equal, the link with the highest SEO value will be the link from the page with more importance (i.e. higher PR). However, if you had to choose between a link with high relevance or high importance, then you should almost always opt for the link with more relevance.

Home page and index.html page

Every website is built inside directories on a Web server. And each Web page is a separate file on that Web server. But sometimes, when you go to a URL, there is no file listed in the URL.

When you go to a URL without a file named at the end, the server looks for a default file and displays that automatically.

There are three commonly used default page names that you can use on most Web servers:
    * index.html
    * index.htm
    * default.htm (on some Windows servers)

It's a good idea to stick with index.html or index.htm on most servers, as default.htm is most often used on Windows servers, and isn't as common as it used to be. You Should Have an index.html Page in All Your Directories Whenever you have a directory on your website you should have an index.html page. This allows your readers to see a page when they come to that directory without typing a file name in the URL. It also prevents them from seeing things you might not want them to see.

If you don't put in an index.html file in a directory, most Web servers will display a file listing of all the files in that directory. While in some situations, you might want that, most of the time this is ugly at best and a security hole at worst. Writing a default Web page and naming it index.html helps solve those problems. Your Homepage Should be an index.html PageWhen you start building your website, you should create your main page and name it index.html. This is true whether you're using a free hosting service or you have your own domain name. That way, when people come to your URL, they automatically get your main page.

All other pages will have names like "about.html" or "contact.html", but your home page should file should be called "index.html".