Search Engine Reputation Management | SEO Basics 2019

Search Engine Reputation Management | SEO Basics 2019

Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored. This is one of the big differences between SEO and online reputation management.

Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries.

A brand name is the reputation for any online or offline business. Generally, surfers browse through the top search engine results on major search engines for obtaining information about and from your company website. Positive content and attractive content on first and main page of website is likely to draw customer’s attention on your website. But if any negative or improper content is published on your website then it is for sure to ruin your brand name and website domain. It means any negative or improper content on your website can spoil your online reputation management.

Cross linking | SEO Tips 2019

Cross linking | SEO Tips 2019

Cross linking refers to the process of linking between two sites. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.
In the last few years, Google has come down very heavily on "blackhat"
optimization techniques. This has included things like cross-linking your own sites.


Cross links within your site are important to visitors as a way to find useful, related content. For example, if you have a page explaining the concept of class inheritance in an object-oriented programming language, a cross link to an explanation of the related concept of the class interface might help some visitors. From a navigability viewpoint, the idea is that is should be easy to move through all information that is topically related.

Also Read: What is Keyword Density?

What is "Blackle"? | SEO Tips and SEO Techniques 2019

What is "Blackle"? | SEO Tips and SEO Techniques 2019

Blackle is a website powered by Google Custom Search and was created by Heap Media. Blackle is a power saving search engine. Blackle saves energy because the screen is predominantly black, which aims to save energy by displaying a black background and using grayish-white font color for search results.

Blackle has claimed to have saved over 2,500,000 watt hours, although this claim is under dispute.

Also Read: What is Digital (online) Marketing? How it matters?

What is "Nofollow"? | SEO Basics 2019

What is "Nofollow"? | SEO Basics 2019

Nofollow is a HTML attribute assigned to Hyperlinks as a measure to prevent spam by instructing Search Engines to ignore the link for ranking purposes.

This is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index.
It is a tag inserted in the link code that communicates to crawling bots and search engines that they should not follow the link, and thus not consider it as a real link.

“Nofollow” is a piece of code that is inserted into a link. The major blog platforms including Blogger and Wordpress automatically put the “nofollow” attribute into comment links.

See Also : Seo Abbreviations

Organic Search Result in SEO

Organic Search Result in SEO

Organic describes a search that returns results by indexing pages based on content and keyword relevancy.

An Organic search results are listings on search engine results pages that appear because of their relevance to the search terms. organic search ranking in the main search engines including, yahoo, MSN and Google.

Organic search engine optimization is the process of improving the traffic towards your website by making it more prominent in search engine results. An organic search is a search that generates results that were not paid advertisements.

Read:  Search Engine Results Page

What is CAPTCHA? | SEO Tips and Trics

What is CAPTCHA? | SEO Tips and Trics

A "CAPTCHA" is script used in computing as an attempt to ensure that the response is generated by a person. It looks like images to stop automated submissions.

 Captcha stands for "Completely Automated Public Turing test to tell Computers and Humans Apart".

 A Captcha is a type of challenge-response test most often placed within web forms to determine whether the user is human. This script generates images which contain security codes used for protecting a form from spam bots.


Also Read: Search Engine Reputation Management

Three-Way Link Building | SEO and Digital Marketing Expert

Three-Way Link Building | SEO and Digital Marketing Expert

This is a slightly different method of linking. Three-way links are when you link to a website, which links to a different website, which links back to your site. You do not link directly to each other, but instead set up a small circle of linking.

This is ranked less highly than one-way linking by Google since each website benefits from the link exchange. This is also known as triangular link building.

Two-Way Link Building | SEO and Digital Marketing Expert

Two-Way Link Building | SEO and Digital Marketing Expert

This is when you link to a site which links back to you. Two-way links are the least effective links, since both websites directly benefit.

This is a great way to increase traffic to your website. You can do it from link exchange and sending a mail for link exchange request. This is also called as reciprocal link building. Reciprocal links are also known as bilateral links.