What is the difference between SEO and SEM?

   SEO stands Search Engine Optimization. It is the process getting your site to place well on search results.
   SEM stands Search Engine Marketing. It implies buying advertisements space on search result pages. Sponsored listings are SEM. is most important for the businesses who sell their products online or generate sales leads. SEM services not only traffic to your website, but also increases the rate at which your traffic is converted into customers.
   Both are related. When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.

Black Hat SEO Techniques

Keyword Stuffing - Keyword Stuffing means mislead position in search results by overloading the world wide web page content using long lists of keywords you need to rank for. It offers repeated use of an keyword to improve a page relevance.

Hidden Text – Hidden Text involves inserting text that may be mostly repetitive use of keywords usually placed in the bottom of the site. This hidden word is text shaded to blend with the background of the page and it is invisible to the consumer visiting the site. The concept at the rear of this Black Hat SEO strategy is how the search engine bot can detect the particular hidden text even when people cannot find it as these spiders look at page’s content through the HTML code. Few Google search spiders can see and also dismiss any text that may be used to blend with the page’s background color.

Page Stuffing – Page Stuffing widely used technique to attract traffic from search engine like yahoo and Google. Here the variations of the web page that is replicated or a bit changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high should the page does well for any particular word or maybe phrase.

Cloaking – Cloaking means using one web site for the search engine optimization that crawls the web page and then altering the web page to demonstrate another page to help users. This alteration of internet pages is used as being a practice to trick Google. This can deceive users about the content they will spot when clicking for the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another means of adding keywords in a very web page without having overloading the page with keywords. Nonetheless, when using this tactic, high traffic keywords are put in the page which can be totally irrelevant to the web page content material. This is done and then boost additional traffic to the site regardless that the these keywords do not match the website content.

Link Farming – Link Farming involves changing shared links having other websites to improve SEO. The main purpose behind this plan is to increase the volume of websites that will connection to your site. This is because SERPs rank websites while using quality and variety of other websites linking for a site. You can gain a highly regarded ranking in yahoo and Google if more sites are connected to yours as this signifies your site has high popularity among online users. However, link farming is considered to be a spamming technique and can bring about your site having banned.

SMO/Social SEO methods

• RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
• Blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Types of link Bait

Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
News hooks - Provide fresh information and obtain citations and links as the news spreads.
Humor hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
Tool hooks - Create some sort of tool that is useful enough that people link to it.
Widgets hooks - A badge or tool, that can be placed or embedded on other websites, with a link included.
Unique content hooks - This hook is intended for people that are in need of unique contents or articles for traffic or AdSense revenue. This became popular after Google implemented Duplicate Contents Filter and sites with duplicate contents saw fall in traffic. To use this hook, you have to create unique contents and give it out to Bloggers and webmasters with an obligation to put link back to your site.

What is Link Bait?

Linkbait is the latest buzz word in the SEO world and has come to be the preferred way to natural link building.
Linkbait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section that is designed for the specific intention of gathering links from as many different sources as possible.
Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website.
Matt Cutts defines link bait as anything "interesting enough to catch people's attention."

On-Page Optimization

Design your website or web pages in a search engine friendly way. By implementing meta tags like page title, description, keywords, images,etc,.

Off-Page Optimization

A website that is not placed on the site itself, instead of somewhere else on the web, but can influence the ranking of this website. Exactly this is the incoming links from other websites which is most difficult to control the off-page manners, than the on-page Optimization. Do work by buildup link from outside of your own web pages to follow up rankings in the search engines.

Online Directory

A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.