Search Engine Keyword Ranking Reporting Features

 

  
   * Visitor loyalty ("sticky-ness") report
    * Help text embedded with calculation methodology explained
    * All individual items in reports graph able over time
    * E-commerce reporting - analyze your shopping cart vs. standard web traffic*
    * Revenue source reporting - geographical data on purchases*
    * New downloads reports shows all files downloaded from your site (not available via ASP    solutions)
    * New drilldown reports show information succinctly yet in complete detail
    * Search Engine Marketing / SEO - Page query terms report automatically shows results of   cost-Per-click campaigns, internal searches, and more
    * Search term report shows actual keywords typed into search engines
    * New IP Address and IP Drilldown reports
    * Intranet IP analysis
    * New Robots and Spiders reports (not available via ASP solutions)
    * New Client Parameters reports - screen colors, resolution, time zone offset, Java/Javascript versions, etc.
    * Automatic exclusion of "bot" traffic from Visitors reports
    * Click-path analysis improved (click to/from report)
    * Improved flexibility in usernames reporting

SEO Initial Steps

1. The most initial step is to analyze thoroughly your site, for which you going to start working. Find out the positive and negative points in that site; try to find the actual theme of that site.

2. Once you analyze your site thoroughly try to find out the competitors of your site over the web and their current search engine positioning also analyze their strategy by working a little over their key phrases which they were using to deploy their existence.

3. Once you get an idea about your competitor’s strategy by working on their key phrases, page layout and all such basic things, its time for you to suggest the keywords for your or your client’s site.

4. After that you or your client short listed or approved your suggested keywords immediately working to analyze those keywords and find out such keywords which have less competition over the web, that’s actually your major task to promote your website against a certain keyword or multiple keywords, the most you spend your time in analyzing keywords the better rankings you will achieve.

5. Now its time to implement your strategy over your website, start writing or modifying the current titles, descriptions, alt tags and keywords, try to use your targeted keywords in titles and descriptions specially because these are the major things which is used by search engines since years, but make sure don’t repeat just keywords, try to summarize your web page’s theme with a few most important keywords for which you actually wants your site to attain a higher search engine placement. If needed, you can suggest SEO friendly URLs that depends on keywords .

6. Try to manage the density of keywords used for which you wants your site to attain a higher search engine placement, keep it under 3.0% but also make sure that it should be more than 2.25%.

7. Validate your site’s pages according to w3c standards using online tools available for this purpose and also try to remove any broken links over your site’s pages.

8. Try to submit the references of your site in useful discussion forums, blogs, and communities and even in Google and yahoo groups related to your site’s theme.

9. Submit the robots.txt, rss file and sitemap in Google and yahoo that’s actually in xml format and makes it easier for search engines to crawl your website in a proper manner.

10. Implement Google, Yahoo and MSN Webmasters Tools improve your site’s visibility in search results. It provides you with an easy way to make your site more SEO-friendly. They can show you view of your site, help you diagnose problems, and let you share info with SE to help improve your site’s visibility in their search results. It’s very simple to set up!

11. Start working on link building of your site try to focus on similar sites for this purpose and also try to get links from those pages which have a better search engine placement and a higher Google page rank, try to get one way links as much as possible even you can use a neutral site/directory for this purpose use that neutral site/directory to give back links to those who demands links from your site in that all link building process.

12. Use some SEO tools like web position or SEO elite to find out your sites ranking that’s the first step in fact and then you have to perform that step on regular occasions; normally on weekly basis and also monitor the daily traffic trends.

Resources: other site

Difference Between Google AdWords and AdSense

The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and partner sites.
Google Adwords is a program you can use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies advertisements. You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Adwords is known as a form of pay-per-click advertising.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.
Google Adsense is essentially the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it is hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.

You pay Google for to place Adwords on Google’s system, but Google pays you to put Adsense on your site.

Business Reviews

Current society, encouraging your clients to abandon reviews for ones business or brand where probable on-line is equivalent to enjoying outdated fashion direct one to one referral marketing testimonial! In fact, negative on-line company reviews can have as dramatic an impact as developing a bad report with the bbb! On another side with the topic a confident business valuation may really encourage others to do business with your organization. Success or Failure, anticipate to respond accordingly and fix any problems that may crop up. Even a poor review isn't necessarily an unsatisfactory thing even if it is left anonymously by way of competitor which usually indeed could happen! It will be all in how a business handles and responded to the issue.

Three basic principles to follow:
1. Don't fake reviews. If you do review your own company, offer a bias disclaimer!

2. Ask your satisfied customers to give you a review.

3. Expect a negative review at some point and be prepared to act toward resolution.

Forum Postings

The Fascinating Dimension about Forum Posting

 Discussion Boards or Forums are online networking communities. The fascinating dimension about forum posting is that it is possible to aim for a segment of those which counterparts the demographic profile you are searching for. Partaking in automated forum posting for building a reputation for your aggregation by blame to its associates about your capability, and makes a absolute consequence on them with your competence.

 A Forum posting service can be classified as a service wherein the service provider makes use of posters to facilitate forum postings along with your business website.

 It additionally provides you Direct One Way Incoming links to your web site. To improve your search engine ranking with cheap and high quality forum postings. To help in multiplying your conversion percentages. Search engines also presuppose that you are alive in the networking association and they consistently index your portal.

 The absolute action undertaken starting from creation of a forum profile and posting on different forums on your behalf to give an effect to high traffic link building process. In this entire process, highly qualified content writers post rich, interesting, unique, and result-oriented content on the forums to attract huge number of hits for the concerned business. This simultaneously increases the amount of traffic to the website. In addition to that, high skilled posters are being used to create new threads and post replies by making use of your web site link.

 You must do some analysis before joining any forum. You should accompany forums that are relevant to the sites you want to get backlinks for. You should only choose forums that are popular and active. Backlinks for high authority forums are very valuable. The number of active members and the Google PageRank of the forum can give you a good idea about its popularity. You should keep your signature short and link it to your main website.  You should never actualize posts that sound like a advertising or which are extraneous to the post topic. You should pay attention to the TOS of the forum, or you will risk yourself of getting banned and losing all the backlinks you built.

Canonicalization

Canonicalization is usually a demanding concept to be aware of yet it really is important to making the optimized website.
URL canonicalization works with information that's multiple feasible URLs. Having numerous Web addresses to the exact same information may cause issues regarding search engines - particularly with identifying that URL needs to be proven in SERP.
Search engines able to do such things as maintaining or maybe getting rid of trailing cuts, trying to convert urls using Caps to lower case, or maybe getting rid of period IDs through bulletin board or maybe additional software.
To get more command in excess of how your Web addresses appear in serp's, in order to combine properties, for instance website link popularity, many of us suggest that you decide on some sort of canonical (preferred) URL as the desired model of the web page. You'll be able to reveal your personal preference to be able to Search engines in many means.

DAO – Digital Asset Optimization

A digital Asset Search engine optimization (DAO) could be the natural advancement of Search engine ranking. SEO specializes in the text message files of a website, relying upon the search phrases within of which text along with tags. The net is will no longer a text-only environment, and search engines like Google are establishing.

DAO or Digital Asset Optimization is actually enormous section of Off Page SEARCH ENGINE OPTIMISATION. DAO means Optimizing valuable possessions for engines like Google and also consumers.

In essence, every digital asset you own needs to be optimized intended for Search Engines along with intended for consumers making use of the particular website’s research perform.

Articles, PR announcements, Anchor text, Blog Posts, Micro Sites, Photos, and in many cases the particular single profiles an individual create for social networking sites or maybe forums. Prior to anybody will start using DAO, they must execute a search term research.

A digital Asset Marketing is usually applied to various record types for instance REALLY SIMPLY SYNDICATION, MS Office, Flash, PDF, and many others too. Since DAO replaces SEARCH ENGINE OPTIMIZATION, corporations need to redouble search engine optimization techniques to almost all readily available press. Anything which can be indexed and listed can be optimized. Digital Asset Optimization may bring within targeted visitors that will not really have been searching for your business providers, but instead located your website with the picture of a keyboard set utilised to be a graphic.

Latent Semantic Indexing

Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.

LSI has been used in several ways. The most obvious and common way is to analyze the similarity between bodies of text. This can be used in dozens of interesting ways, from finding related documents in a group to doing paragraph-wise LSI to find site summaries. It can also be used to facilitate a "smart" search of your document space, and even do document categorization (read: SPAM filtering!)

Latent Semantic Indexing (LSI) is a new concept that Google has began to employ and pioneer. It was originally used in Google’s Adsense program, as a way of seeing which adverts would be the most relevant on a particular site. Google recently bought a company called Applied Semantics, in an effort to use LSI concepts and ideas in its search rankings, and many other search engines are beginning to follow suite.