Thursday, March 30, 2023

How to master Google News optimization to boost content visibility and traffic

 

Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share. 

Let’s set the record straight. Google News optimization is not only for news sites. 

Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy

Google News aggregates and amplifies story exposure

Google News is an aggregator that offers somewhat newsworthy local and international stories from numerous sources, categorizing content into topics.

I say “somewhat newsworthy” because what Google defines as “news” is now lax.

The publisher no longer needs to be a dedicated news site. You can get in with your blog if you regularly produce high-quality, original and timely content.

Ranking in Google News can be a game-changer for content visibility. However, audience targeting and reach can vary greatly depending on the placement.


The Google News Showcase is a content licensing program in which Google pays participating publishers to curate their best content. 

It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers. 

This selection is displayed in Google Discover and across Google News surfaces in a Sources panel. 

Personalized placements

Google News - personalized placements

Google personalizes content for each individual user based on their interests, sources, locations and past activity on Google Search and YouTube. This algorithm dictates what is shown on:

  • “For you” tab on Google News Android and iOS apps, plus the browser version on news.google.com.
  • “Suggested sources” in news stand tab.
  • Google News app push notifications.
  • Google News daily briefing emails.
  • “News tab” of the YouTube app on TVs.
  • “Subscribe with Google” module in search.

It can deliver a highly engaged audience if your coverage matches the user’s topics of interest.

Location-driven placements

Google News - location-driven placements

For videos, Google News offers placements in:

  • YouTube’s top news.
  • YouTube’s breaking news
  • In U.S. local news shelves.
  • YouTube.com/news 
  • The News section in the YouTube app.

Google News articles also have a chance to show:

  • On YouTube in the developing news information panel.
  • In the news tab in search.
  • The headlines section of the app and site.
  • Down into the full coverage reports.
  • The local news carousel in universal search.

However, the ultimate prize is securing a spot in the top stories carousel within universal search. This will also show if you ask Google Assistant news-driven queries such as “What’s the news?”

None of these placements are personalized. Everyone of a qualifying age who shares the same region, language and location settings sees the same content.

For this reason, non-personalized placements have a higher impact potential. Those within universal search can also offer an easier route to display for highly competitive search terms than attempting to rank position one.

So with all that potential visibility on the line, what should you do to appeal to the Google News algorithms?

Read more on searchengineland.com



Wednesday, March 29, 2023

Boost Your Online Presence with Effective SEO Techniques 2023

 Welcome Back Guys after a very long time!!

Learn how to improve your website's ranking on search engines with these top SEO techniques. This article covers everything you need to know to optimize your website and drive more traffic to it.

Introduction:

In today's digital world, having a website is not enough. To stay ahead of the competition, it is essential to have a strong online presence, and one of the most effective ways to achieve this is through Search Engine Optimization (SEO) techniques. SEO is the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo. This article will discuss some of the best SEO techniques that you can use to improve your website's ranking and increase your online visibility.

The Importance of SEO Techniques for Your Website

Understand the Basics of SEO

Before diving into the more advanced SEO techniques, it is important to understand the basics of SEO. The main goal of SEO is to help search engines understand what your website is about and what kind of content it offers. There are several key elements that search engines use to rank websites, including:

  • Relevant keywords
  • High-quality content
  • Mobile-friendly design
  • User experience
  • Backlinks from reputable sources

Top SEO Techniques for Boosting Your Website's Ranking

  1. Keyword Research: One of the most important SEO techniques is keyword research. You need to find the right keywords to target in your content that are relevant to your niche and have high search volume. Use tools like Google Keyword Planner or Ahrefs to find the best keywords for your website.

  2. On-Page Optimization: On-page optimization includes optimizing your website's content, titles, tags, and images. Make sure to include relevant keywords in your content, meta titles, meta descriptions, and image alt tags. Also, make sure your website is mobile-friendly, has fast loading speed, and offers a great user experience.

  3. Backlink Building: Backlinks are links from other websites that point to your website. They are important because they signal to search engines that your website is reputable and trustworthy. Try to get backlinks from high-authority websites in your niche to improve your website's ranking.

  4. Content Marketing: Creating high-quality content that is useful and informative for your target audience is key to driving traffic to your website. Use keyword-rich headlines, incorporate relevant keywords in your content, and share your content on social media to attract more visitors to your website.

  5. Social Media Marketing: Social media is a powerful tool for driving traffic to your website. Share your content on social media platforms like Facebook, Twitter, and LinkedIn to attract more visitors to your website. Make sure to engage with your followers and encourage them to share your content with their networks.

Frequently Asked Questions (FAQs)

Q: What is SEO? A: SEO is the process of optimizing your website to rank higher on search engines like Google, Bing, and Yahoo.

Q: Why is SEO important? A: SEO is important because it helps to improve your website's ranking on search engines, which in turn drives more traffic to your website and increases your online visibility.

Q: How long does it take to see results from SEO? A: SEO is a long-term strategy, and it can take several months to see significant results. However, with consistent effort and the right SEO techniques, you can improve your website's ranking and drive more traffic to your website over time.

Conclusion:

SEO techniques 2023 are essential for improving your website's ranking on search engines and increasing your online visibility. By following the tips outlined in this article, you can optimize your website for search engines, attract more visitors, and grow your online presence. Remember to always keep your target audience in mind and create high-quality content.

Saturday, February 2, 2019

How to Use Google Analytics Site Search Reports

How to Use Google Analytics Site Search Reports


If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. This is actually even more valuable since organic keywords started appearing as “(not provided)”, as this report shows what people have actually typed, even if it is on your site instead of into Google – it’s likely that there are overlaps!

Setting Up Site Search Reports

To set this report up, navigate to the Admin, then the View Settings for your chosen profile and scroll down to the Site Search Settings section. Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. For example, searching on this site gives you a results URL that looks like this:
http://searchenginewatch.com/search?q=analytics
In this example, the “q” is the search parameter, so this is what would go in the field here:
How to Use Google Analytics Site Search Reports
You will find a tick box under this option which gives you the choice to strip parameters out of the URL. If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow you to see the data for search results pages in one row in the content report.
There are benefits to both methods, so it will depend on your reporting and website setup as to which choice will work best for you.
To get an even more detailed breakdown of data in the reports you can also specify categories, if that applies to your website. Here you pop in each category parameter and you will have a report available to group activity together within these.

Site Search Reports

The Overview report, much like any other, gives you a summary of the data relevant to that report. In this case it gives you a clear percentage of how many visits on your website included the use of the search functionality as well as how the interaction played out following the search.
How to Use Google Analytics Site Search Reports

Usage

This report has two rows of data, one for visits with site search and one for visits which did not include the use of the search functionality. This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue you have generated by people using this option.
All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site.

Search Terms:

This is where it gets very interesting! The words and phrases that your visitors have used in your search box are recorded here so that you can work out what people are looking for on your website. Each query used is shown alongside search usage metrics but Goal and E-Commerce reports are also available.
There are many uses for this report. Some examples include:
  • How many pages it took for people to find what they wanted
  • How many visitors gave up and left the website
  • Which keywords did not have good enough results so users had to refine their terms
  • How persistent visitors were with their query, by how many pages of results they looked through
  • Most common queries
  • Trends and identifying new searches which can help you identify products to stock or content to write about
  • Identifying common misspellings or other ways to phrase something
  • Which areas of the site people choose to search for over navigating through a menu for
  • Which queries lead to users being engaged with the website
  • Queries that have good conversion rates
As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for “Site Search Category” and you will be able to see this data.

Pages

The Pages report in this area is all about which pages of the website the user was on when they made the search. If you see (entrance) under this report, your visitors are entering the website on a search results page, which may be caused by marketing activity or natural search results using search URLs.
Sometimes the Pages report can be useful for working out which pages are the ones on which visitors give up on using the navigation and switch to a different method of using the website.
Clicking the “Destination Page” link above the data takes you to a report showing where users went on the website following a search.

Useful Tips

If you have the opportunity to do so, I encourage you to set this tracking up for your website. It’s your prerogative to know what’s going on within your website and what it is that people want or cannot find.
Here are some extra ideas to take away for this area in Google Analytics:
  • International Comparisons: It is interesting to see the take-up of search functionality on websites around the world. The percentage of visits with search can vary dramatically from country to country, so do ensure you focus on the most suitable website navigation methods for your users.
  • Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard-to-translate items that people cannot find or terms that you can use an English version for as it may be more widely used than a local language.
  • Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which is not recommended. 

Top 5 Mistakes to Avoid When Using Google Analytics with Site Search


There is a wealth of information in Google Analytics, helping website owners gain a deeper understanding of who’s visiting their site and how often; what they click on and their navigation path; and what pages or links lead to particular outcomes like downloads or purchases. Google Analytics shows how effective site search is in generating clickthroughs and conversions, shopping cart abandonment rates and more.
However, without knowing how to interpret the data and what it’s telling you, you’re not getting the whole picture. For example, you might put too much attention on raw totals, when it makes more sense to look for trends or compare different segments of data. Or, you might inadvertently exclude traffic that you should keep measuring.
The engineers I work with have developed a useful list of common mistakes that website owners make when using Google Analytics and site search, along with guidance for better understanding of what’s happening on your site.
Mistake #1: Trusting that your site search statistics are correct. 

By default, Google Analytics tracks every page against the URL of the page loaded. Assuming that your search page has the URL “http://sub.domain.com/search?w=keyword” Google Analytics tracks the page as “/search?w=keyword.”
When setting up site search reporting, you specify the query parameter that defines a search page view. In the above case, the query parameter value would be “w.” This means that any URL on your site that contains the query parameter “w=xyz” will be tagged as a site search page view.
The problem here is that this query parameter may exist on non-site search pages. It’s not always easy to see that these pages exist. There could be non-site search pages that have this query parameter in the URL – which means site search reports may not be accurate, and you will not get a clear picture of how site search is performing.
The solution is to use advanced segments instead, since they’ll allow you to be more specific about the site search segmentation and will give you the platform to be more precise about identifying visits with a site search page view. For example, you can say something like: “Include pages that begin with /search” or “Include pages that contain the query parameter w.”
It’s also a good idea to avoid using site search URLs in your navigation and/or PPC campaigns. Get a different URL structure for the same page setup, such as http://sub.domain.com/ppc/keyword or http://sub.domain.com/nav/brand/nike/0.
Mistake #2: Focusing on the totals. Google Analytics will always under report results, given that it is focused on JavaScript tracking. Therefore, results don’t take into account that there is a small percentage of site visitors who will click away before allowing the page to load long enough for the tracking code to fire. There are also site visitors who will have JavaScript and/or cookies disabled.
Thus, you shouldn’t be too concerned with exact results. Instead, focus on trends and comparing different segments of data (e.g. visits with site search versus visits without site search) or time periods (e.g. visits with search in June compared to July).
Mistake #3: Forgetting about AJAX. The AJAX programming language has become ubiquitous on the web in recent years, since it allows site visitors to load content without reloading an entire web page. You’ll often see AJAX used for search results so that users can quickly access more results without waiting for new pages to load.
Before the widespread use of AJAX, if a user wanted to click on a new page of results or perhaps select different refinements, the page would have to be loaded again and the Google Analytics code would have tracked it as another page view. But with AJAX, these interactions on your site are no longer tracked. It has become common to use virtual page views or event tracking depending on what you are trying to track.
Source: searchenginewatch.com/
moz.com

Thursday, September 20, 2018

What is Digital (online) Marketing? How it matters?

What is Digital (online) Marketing? How it matters?


In Marketing your goals of your business is satisfying your customers and keep them. In this process you also create customers and get your feedback internally for your product/service or process improvements.

Digital marketing is the word now online users and company owners are mostly using nowadays. It is the process to delivered over a digital channel, especially the internet as medium of your business process and goal.

Digital marketing is the en route to create strong online presence of your business, company, product or services and a fan page. There are 77.6% of small business owners,  entrepreneurs, freelancers and corporate using social media in their digital marketing strategy.

Digital marketing strategies:


  1. Search engine optimization (SEO)


SEO or search engine optimization is the process to reach customers in a organic way by making manual work such as on page and off page submissions. This means your business will be shown in Search engine result pages, when someone search your business with particular keywords or products / services. There are lot of search engine optimization agency doing the best work for their customers.

2. Search engine marketing (SEM)


Search engine marketing is a process, using paid and unpaid services to promote the business. By using paid advertisements businesses that will appear on search engine results pages. When buyers or sellers looking for certain products or services, which gives the advertiser the opportunity to visit their ads by appearing alongside search results for those search particular queries.

Strategies are SEO and PPC.

3. Content marketing


Ii is a marketing process by creating and sharing relevant and high quality content basis on accurate audience. And eventually this will drive customers and will make strong relationship to take a profitable action.

This content might be as blog posts, articles, white papers, webinars, e-magazines, case studies, research papers/reports, infographics, email newsletters, videos, and e-books.

4. Social Media Marketing (SMM)


It is the process, using social media platforms to promote and sell your products/services.

Best Social media platforms to advertise on social channels are Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. By using this you can choose your potential audience and make number of reach and leads according to your budget.

5. Pay-per-click advertising (PPC) or Google Advertising


PPC or Pay per Click or Google advertising is the advertisement service by Google. Using this ads you can get no. of visitors or leads according to your target or Budget.

6. Email marketing


Email marketing is the more competitive at same time very effective and direct form of digital marketing strategy.

There are 82% of B2B and B2C businesses use email marketing today. Before you create an email campaign, you need to understand the psychology of your potential customers.

By email marketing, For every $1 spent, email marketing generates $38 on an average, and Over 34% of people worldwide use email.

It is the way to keep your customers informed about new sales or promotions you are running, and updated on your brand,  product and services, and offer coupons to encourage customers.

Conclusion of Digital marketing


There are lot of tools available for digital marketing for faster results. But mostly manual work or submission give the better and quality results. Before contacting for digital marketing or any strategies under these please consult the best consultant and make your budget.
Source: https://way2websoftblog.wordpress.com/2018/09/18/what-is-digital-online-marketing-how-it-matters/

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