Difference Between Google AdWords and AdSense

The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and partner sites.
Google Adwords is a program you can use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies advertisements. You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Adwords is known as a form of pay-per-click advertising.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.
Google Adsense is essentially the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it is hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.

You pay Google for to place Adwords on Google’s system, but Google pays you to put Adsense on your site.

Business Reviews

Current society, encouraging your clients to abandon reviews for ones business or brand where probable on-line is equivalent to enjoying outdated fashion direct one to one referral marketing testimonial! In fact, negative on-line company reviews can have as dramatic an impact as developing a bad report with the bbb! On another side with the topic a confident business valuation may really encourage others to do business with your organization. Success or Failure, anticipate to respond accordingly and fix any problems that may crop up. Even a poor review isn't necessarily an unsatisfactory thing even if it is left anonymously by way of competitor which usually indeed could happen! It will be all in how a business handles and responded to the issue.

Three basic principles to follow:
1. Don't fake reviews. If you do review your own company, offer a bias disclaimer!

2. Ask your satisfied customers to give you a review.

3. Expect a negative review at some point and be prepared to act toward resolution.

Forum Postings

The Fascinating Dimension about Forum Posting

 Discussion Boards or Forums are online networking communities. The fascinating dimension about forum posting is that it is possible to aim for a segment of those which counterparts the demographic profile you are searching for. Partaking in automated forum posting for building a reputation for your aggregation by blame to its associates about your capability, and makes a absolute consequence on them with your competence.

 A Forum posting service can be classified as a service wherein the service provider makes use of posters to facilitate forum postings along with your business website.

 It additionally provides you Direct One Way Incoming links to your web site. To improve your search engine ranking with cheap and high quality forum postings. To help in multiplying your conversion percentages. Search engines also presuppose that you are alive in the networking association and they consistently index your portal.

 The absolute action undertaken starting from creation of a forum profile and posting on different forums on your behalf to give an effect to high traffic link building process. In this entire process, highly qualified content writers post rich, interesting, unique, and result-oriented content on the forums to attract huge number of hits for the concerned business. This simultaneously increases the amount of traffic to the website. In addition to that, high skilled posters are being used to create new threads and post replies by making use of your web site link.

 You must do some analysis before joining any forum. You should accompany forums that are relevant to the sites you want to get backlinks for. You should only choose forums that are popular and active. Backlinks for high authority forums are very valuable. The number of active members and the Google PageRank of the forum can give you a good idea about its popularity. You should keep your signature short and link it to your main website.  You should never actualize posts that sound like a advertising or which are extraneous to the post topic. You should pay attention to the TOS of the forum, or you will risk yourself of getting banned and losing all the backlinks you built.

Canonicalization

Canonicalization is usually a demanding concept to be aware of yet it really is important to making the optimized website.
URL canonicalization works with information that's multiple feasible URLs. Having numerous Web addresses to the exact same information may cause issues regarding search engines - particularly with identifying that URL needs to be proven in SERP.
Search engines able to do such things as maintaining or maybe getting rid of trailing cuts, trying to convert urls using Caps to lower case, or maybe getting rid of period IDs through bulletin board or maybe additional software.
To get more command in excess of how your Web addresses appear in serp's, in order to combine properties, for instance website link popularity, many of us suggest that you decide on some sort of canonical (preferred) URL as the desired model of the web page. You'll be able to reveal your personal preference to be able to Search engines in many means.

DAO – Digital Asset Optimization

A digital Asset Search engine optimization (DAO) could be the natural advancement of Search engine ranking. SEO specializes in the text message files of a website, relying upon the search phrases within of which text along with tags. The net is will no longer a text-only environment, and search engines like Google are establishing.

DAO or Digital Asset Optimization is actually enormous section of Off Page SEARCH ENGINE OPTIMISATION. DAO means Optimizing valuable possessions for engines like Google and also consumers.

In essence, every digital asset you own needs to be optimized intended for Search Engines along with intended for consumers making use of the particular website’s research perform.

Articles, PR announcements, Anchor text, Blog Posts, Micro Sites, Photos, and in many cases the particular single profiles an individual create for social networking sites or maybe forums. Prior to anybody will start using DAO, they must execute a search term research.

A digital Asset Marketing is usually applied to various record types for instance REALLY SIMPLY SYNDICATION, MS Office, Flash, PDF, and many others too. Since DAO replaces SEARCH ENGINE OPTIMIZATION, corporations need to redouble search engine optimization techniques to almost all readily available press. Anything which can be indexed and listed can be optimized. Digital Asset Optimization may bring within targeted visitors that will not really have been searching for your business providers, but instead located your website with the picture of a keyboard set utilised to be a graphic.

Latent Semantic Indexing

Latent Semantic Indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called Singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.

LSI has been used in several ways. The most obvious and common way is to analyze the similarity between bodies of text. This can be used in dozens of interesting ways, from finding related documents in a group to doing paragraph-wise LSI to find site summaries. It can also be used to facilitate a "smart" search of your document space, and even do document categorization (read: SPAM filtering!)

Latent Semantic Indexing (LSI) is a new concept that Google has began to employ and pioneer. It was originally used in Google’s Adsense program, as a way of seeing which adverts would be the most relevant on a particular site. Google recently bought a company called Applied Semantics, in an effort to use LSI concepts and ideas in its search rankings, and many other search engines are beginning to follow suite.

PPT Submission Sites with PageRank

slideshare.net	8
scribd.com	8
issuu.com	8
megaupload.com	7
mediafire.com	7
digital.library.upenn.edu	7
ziddu.com	6
rapidshare.de	6
esnips.com	6
docstoc.com	6
btjunkie.org	6
box.net	6
authorstream.com	6
asksam.com	6
4shared.com	6
zshare.net	5
wattpad.com	5
uploading.com	5
sharingmatrix.com	5
senduit.com	5
powershow.com	5
myplick.com	5
letitbit.net	5
keepandshare.com	5
ifile.it	5
hotfile.com	5
hongkiat.com	5
fliiby.com	5
filestube.com	5
filefactory.com	5
fileden.com	5
edocr.com	5
depositfiles.com	5
calameo.com	5
badongo.com	5
2shared.com	5
slingfile.com	4
slideworld.com	4
slideserve.com	4
leokrut.com	4
easy-share.com	4
docuter.com	4
datafilehost.com	4
kewlshare.com	3
doocu.com	3
bitroad.net	3
persianupload.com	2
midupload.com	2
host-a.net	2

Hidden Text

Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff their keywords and keyword phrases in the hidden text to increase their keyword density and improve their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.

One of the more common tricks used is hidden text and search engines have been known to penalize sites who adopt this technique as part of their search engine optimization campaign.

Hidden text is not visible to the human eye, yet is still readable by search engine spiders.

They attempt to "hide" the text using any of the following methods:
    • Using a font color identical to the color of the background
    • Using a font color very similar to the color of the background
    • Hiding the text behind an image