In the present marketing status, having a
website alone is not enough. With the boom in digital world,
entrepreneurs have started capitalizing more on social media especially
Twitter and Facebook. The idea of branding by online means has been
improving with newer and newer ideas in business.
Now there are many online businesses
started solely on the basis of social medias.
The most common advantages
found in this marketing strategy are-
1.Social media provides personal contact with many people:- Helps
in close interaction with people. You can have lively customer
relationship interacting with them by replying on their tweets and
comments.
2.Provide opportunity to respond to problems immediately:- When
it comes to product and services obviously there arises queries, doubts
and complaints from different customers on different perspective.
Social medias have turned out to be an important platform where
companies can easily respond on the customer problems. Even studies have
proved that customers go shopping online preferring those companies
which respond to their complaints.
3. Help to drive traffic for our business by increasing brand awareness:- Many companies have proved the strategic branding technique through social media which in turn results in increase in traffic.
4. Can increase the range of followers by amazing many number of people:- Keep
your presence well alive with newer and fresh ideas. As such there is
no such magic in these things. Whoever build up newer and creative ideas
can reach out for maximum shares and follows. Obviously these social
medias are the best medium to share your companies or your wards
creative thoughts.
5. It directly interacts with customers resulting in increased sales:- The
social profiles give better options in increasing sales. This is a mere
marketing strategy to keep in hand those potential customers or regular
followers by providing coupons and bonus on their purchase.
6. Easy to engage with your own interacting knowledge:- Social media interactions are one area in marketing where you can handle your
interactions without great discussions from experts. Spend some valuable
timings which can turn out productive.
